More Opinion articles

Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.

Strike when the iron is hot, advises Suzy Coen from Mediatel Jobs’ partner Jobbio.

As consumers’ budgets are squeezed further by hikes in streaming prices, brands need to think “radically” about opportunities to retain customers in addressable AV. 

Is Ofcom turning a blind eye to the drip drip drip of misinformation and occasionally hysterical doom-mongering GB News and TalkTV are churning out?

With many companies now settled into a hybrid working pattern, is this the new model? Or are we set for another wave of change?

The BBC has to enjoy the good days because there are always more problems lurking around the corner, many of their own making.

Businesses need to take new data regulations seriously rather than look for ways to circumnavigate them if they want engaged consumers.

In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.

Customer experience and media are becoming increasingly intertwined, and both must operate in tandem to create more valuable and relevant experiences.

Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.