More Opinion articles

As traditional digital advertising becomes more difficult to execute effectively, branded content offers a powerful avenue for brands to reach audiences through trusted publishers.

Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.

Journalists are under pressure to write stories that take a clear stance or ‘side’ on a topic. This is making news fatigue worse. 

A flying trip to Cannes is even worse for the planet than you think. But our industry can hit net zero with some fundamental changes all year round.

Broadcasters searching for an answer to Netflix’s Squid Game reality show need look no further.

We’re going to have to get serious about developing bespoke ads and marketing content for different media.

The paper once known as The Thunderer looks weak after pulling a story about yet more Boris Johnson allegations without explanation.

The industry is currently at a critical inflection point.

The first thing all agencies should be saying to their clients is: hold your nerve.

If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?