More Opinion articles

If publishers fail to adapt to meet the needs of Gen Z, they may never be able to win them over, warns the CEO of Newsweek.

What kinds of relationships and structures are needed to make partnerships in the media industry work?

This is great news for employers and talent in our industry.

100% Media 0% Nonsense: Global retail media and ecommerce is booming just as climate activists step up attacks on advertising. Something has to give, writes the editor.

We need more agencies, clients, and creative houses investing within digital audio for the betterment of outcomes for brands and listeners.

Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.

A look at some of the macro trends could suggest we’re in for a bumpy ride over the coming years.

The new Culture Secretary Michelle Donelan is already a proven upgrade on her predecessor Nadine Dorries. However, she suffers from several of the same delusions.

In the light of the Queen’s passing, Channel 4 may well have to rethink its 40th anniversary ‘Truth or Dare’ season, argues Stephen Arnell.

Personality-led content is more popular than ever. Football players are ready to capitalise on it.