More Opinion articles

While the UK TV ad industry celebrates record adspend in 2021, the reality for media organisations in Ukraine and Russia could not be more different.

Louise Martell from Yonder Media shares what she has learnt from different leaders she has worked with throughout her career.

Esports can no longer be ignored by advertisers and there are five important reasons why.

A hybrid working policy is not enough, we need to keep talking about workplace inequality to make positive changes, says Hannah Johnson, global executive director at Blue State. 

The Media Leader asked senior women in the media industry what they wanted to see change to make the workplace fairer for women.

MediaCom’s Matt Delaney explains how agencies can create better conditions to look after the mental health of their strategists. 

As the conflict in Ukraine continues, brands will find it increasingly difficult to follow a neutral path.

Brands should remember culture is driven by and linked to both community and commerce, especially when it comes to the metaverse, says UM’s EMEA strategy chief.

Channel 4 should consider getting genuinely committed editorial talent (on reasonable salaries) at the helm – before it’s too late.

Global ‘Powerbrands’ with decades of heritage are the fabric of our industry. But now, more than ever, we’re having to evolve our services and ways of working to meet the demands of New Economy brands.