More Opinion articles

Siobhan Kenny, CEO at Radiocentre, explains why tax breaks for SME advertising will boost business growth and help fund the media business.

Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners – even in different sectors – will feel inspired to follow.

A review into the future sustainability of newspapers and quality journalism is to be welcomed, writes Raymond Snoddy – but don’t underestimate its chances of turning into a hollow farce.

Upcoming changes to privacy regulation are sure to upset many parts of the advertising industry – but for some it offers huge opportunities, writes David Brennan.

Too often internal conflicts hamper any pan-industry attempts to lobby effectively, writes Bob Wootton – but there is a new opportunity to fight harder.

Brands are paying more money than ever for increasingly cluttered Super Bowl ad slots, but it doesn’t seem to put them off, writes Dominic Mills. Plus: How the ASA deals with idiocy.

Route’s Euan Mackay explores the purpose and place of digital out-of-home in the marketing mix.

We need to start making better use of our critical faculties and properly interrogate the data behind headlines, writes Vanessa Clifford.

It would be sad if the FT regards its Presidents Club investigation as a lucky punt that came off and that now it’s time to return to respectable normality, writes Raymond Snoddy.

Matthew Pover looks at the latest developments in programmatic linear TV (and he really means good old fashioned, honest-to-goodness linear television).