TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.
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As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn’t as generous as it looks.
Back from the Newsworks Effectiveness Summit, Raymond Snoddy digests the key take-outs – for both average humans and colourful cyprinidae.
Businesses have the opportunity to repair the data-driven trust deficit in marketing by putting privacy before personalisation, writes Paul Marsden.
Why couldn’t Accenture come up with a better word than ‘cagency’ to describe its new business model, asks Dominic Mills. Plus: indie media network Local Planet is upping the ante, and why it’s about time for #timeTo
All data points to the rise of mobile and digital, but we must question what the numbers really mean when viewed in the light of real-world media consumption habits, writes Ian Reynolds
Bosses from the likes of ITV and the New York Times want the big tech firms held accountable for the problems they cause around the world. Governments must listen, writes Raymond Snoddy.
Cannes Lions Judge and futurist Tracey Follows warns that the industry misunderstands what really counts as innovation.
Brands should start to find their own ‘voice’ or risk playing catch up when we enter a browserless world, writes Nick Graham.
From Sir Martin Sorrell’s rock throwing to the bad news for Accenture’s rivals, Dominic Mills deciphers Cannes 2018.