More Opinion articles

Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.

Direct mail is still a vital component of the media mix, argues Royal Mail Group’s Jonathan Harman.

While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.

Since the launch of the web, content suppliers have failed to protect themselves – but the fight back has now finally kicked-off, reports Chris Blackhurst.

How should brands best approach social content, and what are the rules to follow and the traps to avoid? The CMA’s Clare Hill investigates.

If the government has its own way a hugely effective public interest tool could be severely watered down, writes Raymond Snoddy.

Unsafe, unviewable, fraudulent, blocked and badly targeted… How can advertisers overcome an increasingly challenging digital landscape? By ISBA’s Bob Wootton.

The latest ‘brand league table’ is so far out of touch with reality it’s laughable, writes Dominic Mills.

Jaywing, Naked Communications, Ensighten, Circus Street, Genero and Atomic London give their analysis of the latest results.

The People’s History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media’s Richard Marks.