Tracey Follows argues that there will be three distinct phases for the Internet of Things – and each will impact advertisers differently. So are you ready for the Internet of Un-things and Thoughts?
More Opinion articles
As ITV and Sky are so well demonstrating, the UK broadcast sector is in rude health, writes Raymond Snoddy – but there is one major problem on the horizon.
Broadcasters who incorporate digital into their video ad planning will be the ones to ensure that the future of TV is actually TV, writes Videology’s Fatima Dowlet.
A new report suggests CMOs don’t believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.
The Weather Channel’s Ross Webster explores how brands can stay ahead of the game, come rain or shine.
Jeremy Clarkson’s move to Amazon will, in time, help reveal how much television has really changed, writes Raymond Snoddy.
Why do tech-savvy companies such as LinkedIn and Twitter require good old-fashioned editors when they could just build algorithms to do it for them? Cedar’s digital director Robin Barnes reports.
Teradata’s Mark Ash looks at how digital agencies and clients can best align their goals when it comes to utilising big data.
Silly season may be in full swing, but Dominic Mills still has a lot to say – and offers up a selection of tapas-sized stories for your delectation.
Now the FT is in the hands of one of Japan’s biggest media groups, the vital issue of the paper’s editorial independence hangs in the balance, writes Raymond Snoddy.