More Opinion articles

The likes of Google, Facebook and Twitter need to voluntarily take on the responsibilities of publishers, both commercial and editorial, or risk having it imposed upon them, writes Raymond Snoddy

MC&C media’s Mark Jackson asks if Facebook’s News Feed has been a harbinger of doom for traditional media or the gateway to new opportunities.

What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills

By believing the hype around a uniquely digital future, advertisers are missing out on the potential for impressive effectiveness uplifts, writes Peter Field.

Channel 4’s £75 million “victory” in prising The Great British Bake Off from the BBC is one of the great disasters in the channel’s recent history, in ways that they probably haven’t even yet begun to realise.

Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA’s Mark Finney

Richard Shotton journeys back in time to the Second World War, where he says brands could learn a thing or two about data…

There’s set to be a lot of drama in the room at this year’s IPA Effectiveness Awards, writes Dominic Mills – starting with Sainsbury’s and newly-dumped agency of 35 years, AMV BBDO

Alicia Navarro explains why a growing trend in the online publishing world could completely revitalise revenues.

YuMe’s Stephanie Gaines assesses the performance of snack-sized ads.