VisualDNA’s Jim Hodgkins calls on creatives to step forward as the missing ingredient to drive the evolution of programmatic and psychological targeting.
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The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.
The US investigation into media rebates could now impact the UK – and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA’s Bob Wootton.
Just when you think it’s time to crack open the bubbly, another digital car crash roars into view, writes Dominic Mills.
This year’s asi European TV Symposium highlighted the growing tension between ad tech and broadcasters, writes Mediatel CEO Derek Jones.
We will have to wait with bated breath to see whether October was an anomaly for newspaper circulations – or the first sign of something more important, writes Raymond Snoddy.
There are valuable lessons to be learned from the personal data economy, writes RadiumOne’s Mark Middlemas.
The Press Recognition Panel was painstakingly put together in a manner that will guarantee complete insulation from any conceivable political interference or pressure, writes professor Steven Barnett.
It’s time procurement departments bothered to see what media agencies can really – and brilliantly – do, writes Dominic Mills.
It might come as a surprise to some, but efficient and intelligently targeted campaigns can be achieved through the doordrop media channel, writes Steve Jenkins, head of insight at Whistl.