Like too many political campaigns, some in the media industry are promoting falsehoods to fit a biased agenda. With ample evidence, BARB’s Joe Lewis sets the record straight.
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In the first of two specials, VCCP, MediaSense, Blackwood Seven, Posterscope, Videology and Newsworks reflect on the year gone by – and offer their thoughts on what 2017 will have in store.
The industry is facing an almost perfect storm of threats – mostly internal, mostly self-inflicted and often the result of self-delusional thinking, writes Dominic Mills.
Some broadcasters are anxious of the perceived threat posed by Facebook and Google. Ryan Jamboretz says it’s time to stand up for everything that’s great about the TV business.
Make no mistake, there is an arms race underway between those who are truly committed to fighting ad fraud and those who want to profit from it, writes Rubicon Project’s James Brown.
They are produced in the same building and share the same owner – but the difference between the Daily Mail and the Mail on Sunday is remarkably different, as Brexit has shown.
TV buyers are no longer glamorous but the job they do remains critically important for brands, writes ID Comms’ Tom Denford.
From decoding the macho business talk, to predicting how other management consultancies will react, Dominic Mills assesses Accenture’s surprise purchase of Karmarama.
ITV just can’t help itself, writes Raymond Snoddy – entertainment always takes priority over serious peak-time news programmes.
If you bought a jacket with only one sleeve, you’d seek a refund, wouldn’t you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.