More Opinion articles

Primesight’s Rubbi Bhogal-Wood wonders how brand marketing can make the most of a very new and universal digital language.

Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver’s TV show about sugar in our diets, Dominic Mills picks apart Coke’s responsive advertising campaign.

There’s something strange going on at the moment, which is quite difficult to get your head around, writes Raymond Snoddy.

MEC’s Tom George explains why the beta launch of the first stage of BARB’s Project Dovetail is such an important milestone for the UK television and video industry.

There are some object lessons in Ikea’s latest advertising approach for other multinational brands, writes Dominic Mills.

Data science and digital tech have captured the attention of the ad business – but don’t forget about the people, writes UKOM’s Douglas McArthur.

The latest Newsworks campaign should be seen as a decent and worthwhile piece of work promoting national newsbrands – but the next step must have a stronger focus on celebrating journalism.

How can media agencies take advantage of artificial intelligence to deliver planning insight? Geoff Copps explores.

We need to move our attention away from the micro moments – where brands display their meaningfulness – towards the magic moments where those brands are built, writes David Brennan.

History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we’re heading for another industry split, argues Dominic Mills.