More Opinion articles

In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.

The BBC Gladiators has been a relative success. Perhaps the reboot movement will be what brings generations back together in front of the television screen.

Telling porkies may be fairly common in the job-hunting process, but employers are finding ways to tackle this problem.

It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.

The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.

There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.

Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.

The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era. 

If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?

Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us.