More Opinion articles

Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.

IAB Europe responds to criticisms of the use of ‘consent or pay’ models and argues that publishers must be entitled to determine their own business models.

It’s harder to argue against the Centre for Media Monitoring report, which says the BBC is “constructing a moral universe where Israeli suffering is inherently more tragic”.

It’s been a challenging year so far and it will have undoubtedly affected our mental wellness. Ask yourself and your team these four important questions. 

For brands, the combination of retail media and streaming allows them to move across the funnel to reach consumers earlier.

If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?

Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms. 

During Carers Week, let’s seek more awareness, support and guidance for those with caring responsibilities. Here’s where to start.

The Beeb is facing accusations that it is altering content to win over Reform voters. At a time when there was never a greater need for proper journalism, the BBC cannot make another serious misjudgement. 

Capitalising on CTV will enable brands to spread their wings beyond the saturated space of social and democratise the region’s digital ecosystem.