More Opinion articles

Channel 4’s chief commercial officer, Rak Patel, answers our probing and quick-fire Leading Questions.

Regulating the use of social media needs to be implemented not only for children, but also for the adults who influence them; otherwise, real change is impossible, writes DEPT’s editorial director.

When integration moves from a buzzword to a lived experience, it makes the work more exciting, more rewarding, and ultimately, more impactful. Caroline Manning shares the secrets of integrated success. 

Sporting moments create opportunities for mobile live stats, tailored offers, or loyalty rewards, rather than interrupting the flow of the game, says Digital Turbine’s chief business officer. 

The Advertising Association’s AI Taskforce has mapped the current reality of AI deployment in advertising, identified the skills needed, and developed practical frameworks to build them.

If DSPs are to deliver truly omnichannel performance, audio must sit alongside, not adjacent to, the rest of the stack, writes AudioStack’s Silke Zetzsche.

Ray Snoody gives his verdict on Axel Springer’s £575m acquisition of The Daily Telegraph.

Reddit is not really a hare; it’s a tortoise, and the advertisers making the biggest impact on Reddit have embraced its tortoise qualities, writes WPP Media’s David Wilding. 

In the acute phase of burnout and workplace stress, the priority is restoration, not social communication. 

Netflix is absorbing podcasts while independent creators achieve studio-grade production. When everything looks like television, advertisers need a new way to tell what’s actually worth paying for.