More Opinion articles

The experiential agency that brings the gathering to life and a media leader who attended for the first time make the case for why this Cornish event has earned its place on the industry calendar.

Zehra Chatoo reveals findings suggesting that women are not slower to adopt AI because they lack confidence or capability; rather, they have a justified fear of judgment. 

The IAB UK’s chief strategy officer reflects on 54 episodes of his AI Haven’t a Clue podcast, revealing the chaotic, overhyped, occasionally creepy and very, very funny world of AI. 

Ozone CEO, Damon Reeve, is in the hot seat to face our probing and quick-fire Leading Questions.

WPP’s David Wilding explores whether, if Bowie had come of age in the mid-2020s rather than the mid-1960s, we would have lost his genius to his feed and the algorithm.

When people feel safe and seen, the dynamic shifts. Conversations become more open, and people ask questions, share ideas and build connections they might not have made elsewhere. The co-founders of Empower explain.

The open internet offers something the walled gardens structurally cannot – genuine supply chain transparency. The Trade Desk’s VP Northern Europe explains. 

Can Starmer bore the media into turning its attention elsewhere? There are plenty of distractions if you know where to look, writes Ray Snoddy.

The more powerful technology becomes, the more valuable the human perspective becomes. The job of marketing isn’t just to process information, it’s to understand people.

Now’s the time to really care about creativity. Can DOOH become the last true broadcast medium where you can display genuinely great creative? Ocean Outdoor’s chairman hopes so.