Impressions are a modern-day version of 1215’s “London quarter”. But the clamour to create an equivalent metric across all media is problematic — we need to start with education.
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Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.
With geopolitical tensions, technological advances and political polarisation at an all-time high, what can be done in this new era of information warfare?
After Covid-19, shorter-term bookings, campaign movements and deferment became the norm. But there’s a new kind of agility and power in committing longer term.
Donald Trump and Elon Musk’s ‘conversation’ this week highlights that the turning of the political tide could defeat the former’s presidential ambitions while damaging the other’s business interests.
The tide of racism and misplaced hatred across the UK underlines that the media’s silent majority must speak up. It’s no longer enough to not be able to find the right words.
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
US audiences crave TV from across the pond (and beyond), creating a golden opportunity for brands to reach new audiences in fresh ways.
For businesses keen to explore AI beyond the obvious use case of generating efficiencies, they require an application of the technology in partnership with human expertise.
The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry’s themes and concerns.