More Opinion articles

In part one of a three-part series, Initiative’s Caroline Manning explores how the role of media planners has grown to encompass more consultative work.

Global press must not succumb to fear of repetition on the horrors in the Strip.

Is it possible to divert adspend away from media that doesn’t invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.   

This weight-loss revolution could have implications for the future of food-and-drink brands, let alone the heath of the nation.

Think you know OOH? Think again. Route’s new research chief explains the robust measurement that underpins the medium. 

AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.

To achieve the next phase of growth, retail media networks must move beyond being a trading desk and become true media owners. This requires a change in operating model. 

We are missing an opportunity to create work that truly appeals to the flesh and bones and beating hearts of the human.

With so many publications stung by AI articles, what is the future for freelance journalism when there’s no code of practice and moderation is weak?

Barb’s foray into YouTube channel analysis has put the industry on the right path and there are further developments we could benefit from.