With the help of AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controllers or phones, and get the big-screen experience.
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Agencies must rethink the very foundations of how they work by becoming trusted advisors that can simplify complex technologies and turn them into actionable strategies for brands.
Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.
Channel 4’s study on Gen Z attitudes presents serious implications for everyone in politics, education and journalism.
Investing in young talent is crucial and Nabs’ programme helps people get excited about the breadth and depth of opportunities in the industry.
The UK government’s AI push is a timely opportunity for businesses to rethink marketing by focusing on building the skills needed to integrate the technology effectively.
Reduced engagement, content saturation and platform safety are just some of the concerns facing paid social. How can brands stand out?
Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?
Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention.
When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.