Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.
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As search evolves rapidly in the age of LLMs, here are five steps for marketers to future-proof their discovery strategy.
The incoming LHF TV and online ban offers brands an opportunity to be more innovative with their creative, trial new channels and rethink their media strategies.
Every media channel is seemingly a Swiss Army knife that can do everything now, but we’ve forgotten that channels have their own special set of superpowers. Let’s look at OOH to understand the problem.
Israel must be made to provide proof for its claims. A journalist’s job is to speak for the silent and not accept anything at face value.
We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down.
Deployment in Peru has provided valuable learnings and more collaborative work is now being done to address other challenges in order for DVB-NIP to reach its full potential.
By glorifying the summer juggle, we sidestep the fact that the media industry still spends women’s time like it’s an infinite resource.
Any improvements in measurement should be welcomed. But what if Barb’s development does more harm than good? Does reporting on just 200 channels actually say anything?
Ofcom’s Media Nations findings do not truly reflect the complex landscape of our news consumption. Here’s why.