More Opinion articles

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.  

You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.

Bloom is driving forward this mission by creating a policy framework for employers, giving inspiring voices a platform and upskilling the next generation to become change-makers.

Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.

Channel 4’s sponsored programme and The Sun’s recent coverage show that mainstream media has been slow in catching up to what real people are doing.

Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.

People with ADHD need help from the industry and Nabs in order to thrive. Here’s how organisations can provide positive support.

The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.