More Opinion articles

The ad industry keeps obsessing over whales, but the krill are paying the bills. It’s time someone built an agency for the rest.

New insights series Horizons explores consumer behaviour in the coming year and the ways in which brands can respond.

Advertising Association’s Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.

With 170m viewers up for grabs, the real winners of Eurovision are brands that capture attention across the digital touchpoints that the TV audience is highly engaged in. 

GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.  

Apart from being a bulwark against fake news and lies, the BBC World Service is a valuable arm of British culture and influence around the world. Cutting funding will bring irreparable damage. 

Return-to-office mandates, relentless bias, a widening pay gap… why are we looking the other way while a steady stream of female talent exits the industry?

As women’s sports gain momentum, brands need to show up with the right message, in the right moment, across every screen.

Media agencies were designed to deliver curation in an analogue world. A new model is needed for a new era, one that starts with curation, AI and supply-side intelligence.

Brands must make customer identity core to their media strategy. Here’s how.