Cannes Lions 2024 marked a turning point in how brands, agencies and industry bodies view the importance of quality journalism and why advertisers need to support it. But we can do more.
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As Labour kicks off a new era, some major media developments are also under way: the sale of the Telegraph, the future of the BBC under a new culture secretary and the departure of two heavyweight political commentators.
Most people in the industry want to pay more attention to mental wellness, but many feel unable to talk about this issue in the workplace. How can leaders change this narrative?
We must stop pretending that leaders advocating for four days a week or more in the office care about inclusion.
Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.
With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.
The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
| Ed Cox
This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy.
Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector.
With the Euros and Olympics expecting to attract huge audiences, brands have an unparalleled opportunity to reach them with innovative and precisely targeted DOOH.