More Opinion articles

Following the success of Domino’s GameBreaks, Samsung Europe’s Alex Hole highlights three principles for advertisers considering gamification on CTV.

Luxury consumers are a buoyant audience cohort, according to Ipsos’ Global Influentials 2025 report. So what does it take to earn their trust? 

What we know so far from the Ipsos Race to Christmas study of festive advertising

Creators are reshaping what a TV star looks like and bringing Gen Z audiences back to the small screen, says NewGen’s CEO.

Hannah Mirza outlines how marketers can integrate their products and services into the AI overview and remain visible. 

Nick Manning despairs at what’s happened to adland over the past 12 months, but insists there’s plenty to reflect on, and that signs of positivity do exist.

It’s time for holding companies to retrain their people to understand marketing and brand building better, says Mark Palmer. 

Generative AI is playing a more significant role in consumer Christmas shopping this year, but knowing how it fits into the broader retail journey is key to brand success, says Ipsos iris.

Initiative UK’s chief strategy officer reflects on an inspiring agency day focused on supporting three disability-focused charities.

Ray Snoddy casts his mind back over the past 12 months to pick out the plotlines and politicos that informed his weekly column.