More Opinion articles

Phil Rowley recommends five must-reads on AI and outlines the learnings for businesses and brands.

HFSS restrictions may be voluntary this Christmas, but it’s a perfect time to lean into creative approaches that will be the perfect gift for next year, says Teads’ David Spinner. 

On the UN’s World Television Day, Channel 4’s chief commercial officer argues for TV’s superpowers over its digital rivals.

TikTok is the UK’s fourth-largest beauty retailer. Content creators and the cosmetics industry are bracing themselves for Wicked: For Good, says Siobhan McDade.

The Daily Telegraph may have broken the story that has plunged the BBC into crisis, but the newspaper group is facing a crisis of its own, as Ray Snoddy explains. 

Video solutions on the premium open web offer distinct, often unsung advantages, providing an alternative vision to the riches of the walled gardens, argues GumGum’s head of sales.

Have you been questioning the BBC’s value since the scandal erupted? The Grove Media’s MD looks at why it’s so important for the UK advertising industry.

Is adland collectively on mute about female burnout? Nicola Kemp says there are a few topics that elicit an eye roll as quickly as the idea that women are disproportionately overwhelmed.

TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’.

In a study with Dentsu and Ipsos, Snap surveyed more than 13,000 sports fans across seven markets to understand exactly how women’s sports have taken such a foothold. Kahlen Macaulay reveals the findings.