Aviva’s Stuart McDonald from the ISBA Media Leaders group discusses how the next generation of internal marketing teams will not be defined by how much they produce, but by how effectively they bring it all together.
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Thinkbox’s Profit Ability 2 proved that all forms of advertising pay back, especially when sustained effects are measured. Now Route Research isolates how to get the best out of your OOH media investments.
What would industrial-scale success look like for Unilever’s creator army? They will need to be deliberately organised, aligned, supplied, and deployed, writes Kantar’s chief insights officer.
Channel 4’s chief commercial officer, Rak Patel, answers our probing and quick-fire Leading Questions.
Regulating the use of social media needs to be implemented not only for children, but also for the adults who influence them; otherwise, real change is impossible, writes DEPT’s editorial director.
When integration moves from a buzzword to a lived experience, it makes the work more exciting, more rewarding, and ultimately, more impactful. Caroline Manning shares the secrets of integrated success.
Sporting moments create opportunities for mobile live stats, tailored offers, or loyalty rewards, rather than interrupting the flow of the game, says Digital Turbine’s chief business officer.
The Advertising Association’s AI Taskforce has mapped the current reality of AI deployment in advertising, identified the skills needed, and developed practical frameworks to build them.
If DSPs are to deliver truly omnichannel performance, audio must sit alongside, not adjacent to, the rest of the stack, writes AudioStack’s Silke Zetzsche.
Ray Snoody gives his verdict on Axel Springer’s £575m acquisition of The Daily Telegraph.