More Opinion articles

Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising.

Is the annual performance review facing extinction, or does it still have a role in modern agency workplace culture? 

Should we continue to choose a shared currency of truth? Or do we allow confidence to erode and truth to become negotiable? Barb’s CEO responds to Google’s cease-and-desist. 

The Economist’s global head of advertising reflects on Tom Standage’s keynote at The Year Ahead.

What does the Whitehall editor of The Sunday Times have in common with Jeremy Clarkson? They appear to be the only two writers willing to scrutinise Reform UK, says Ray Snoddy. 

In the aftermath of Davos and global events, Nick Manning calls on responsible governments to provide alternatives to the media baron-run platforms.

Generative AI is ushering in a ‘reputation age’ for B2B marketing. It requires a fundamental rethink that will see three major shifts, says LinkedIn’s VP of marketing.

Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.

The IAB estimates that programmatic will account for 16% of all OOH by 2027. Vistar Media’s Karan Singh believes the prize could be much bigger.

Senior operators matter more than ever, yet many media businesses still struggle to find a place for them, says recruiter Steve Doyle.