More Opinion articles

We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.

Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.

A positive football story, a YouTube interview, a feature on two leading women… another dramatic political front page may be incoming.

The benefits of structured training go beyond acquiring “hard skills” for rising talent and their employers.

As election spend is set to rise, new Route research can help political planners target marginal seats via a high-reach, trusted medium.

Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.

Expect ownership changes, and perhaps even IPOs, from some PE-backed agencies, while there will likely be M&A activity from those that have recently taken investment.   

The industry is very good at beating itself up over online harms, especially after Lord Grade’s speech at LEAD, but there are many obstacles to real change.

Commercial TV operators could explore mergers, changing their business model or expanding into other activities, but those all pose challenges. Diversifying core capabilities might be the best answer yet. 

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.