YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
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As YouTube blurs the line between platform and broadcaster, Google’s real priority becomes easier to spot.
| Sue Todd
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Consistency has always mattered on social platforms. On TikTok, it has tipped into something closer to rigidity, says Jungle Creations’ Lauren Kirkland.