More Opinion articles

We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.

The reason fraud proliferates is that as an industry we don’t take the available steps to mitigate. Time for a New Year’s Resolution.

Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.

Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.

We must inspire the younger generation to get into the media industry to make a real change and ensure a more diverse future.

Marketing’s focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.

Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.

Coverage of the Covid Inquiry has been less than adequate thanks to Johnson-friendly outlets doing his PR for him.

Partner content: Jicmail’s director of data leadership and learning lays out the key learning from its recent Future of Media session with VirginMedia02.

If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.