More Opinion articles

Content unseen might as well not exist. Discovery must become meaning-driven or audiences will flow to AI assistants, apps and creators, taking loyalty and value with them.

Channel 4’s head of advertiser strategy reflects on a decade of its DIAA initiative and what it means to create ads that resonate with audiences of all stripes.

As ITV reaches seven decades, its commercial MD reflects on the key moments that show how advertising has powered the broadcaster’s growth, kept TV free and helped shape UK culture.

One side of the Atlantic is hollowing out what makes its media culture special; the other is fighting to preserve it.

We have mere seconds before consumers skip, scroll, swipe and switch off. But that’s more than enough time to give brands an edge — if they use audio wisely. 

The industry needs people who can think holistically, move fluently between data and culture, and bring a point of view. In the final part of this mini series, find out what else the future planner needs.  

Those fear-inducing public-service ads don’t work as well as we thought they did. Instead, invite people to believe.

Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.

Having escaped the latest Cabinet cull, the culture secretary has sprung to life with concerns over Nigel Farage’s GB News gig. It’s time for Nandy to intervene urgently. 

Mentoring is a partnership where both sides have opportunities for growth, reflection and connection, with little organisation or financial input required.