More Opinion articles

If search is a vanity metric dressed up as a performance indicator, how worried should we be about its demise and what should we be measuring instead? Havas Market UK’s MD has the answers.

Why are only around 5% of megaprojects completed on budget, on time or deliver intended benefits? OMG UK’s Phil Rowley condenses Bent Flyvbjerg’s pitfalls and their solutions into three takeaways that have immediate implications for marketers.

It’s a big win for Farage as Ofcom’s ruling on what serving politicians can or cannot do on TV allows his presenter career to continue. But is impartiality at risk? 

Maria Kochurenko highlights the work of Ukrainian agency Bickerstaff.734 to show how sincerity and cultural resonance consistently outperform in times of extreme overwhelm and constraint.

Nick Manning explains the proposed changes to the advertiser business model in the first of a series following the ‘Advertising: Who Cares?’ conference.

I want you to know how I feel, how Jews in our industry feel, and I want you to know that we are desperate for your help.

Challenger brands should use AI to outsmart their rivals to gain a competitive edge, writes Herdify’s CEO.

The UK advertising industry continues to measure the wrong market. It’s time to stop ignoring the long tail and start helping it thrive.

The decision by Paramount Global to close all its MTV channels by the end of the year is culturally seismic, but what lessons should the UK’s public service broadcasters take from the demise of music television?

UK advertisers spend billions on channels and metrics that provide the illusion of control but often fail to deliver. Is ‘The Overwhelm’ getting in the way? In the first of a three-part series, Dan Gee examines the role of performative efficiency in this complex dance of disinformation.