More Opinion articles

96% of advertisers are backing audio, now investment needs to follow, writes the president of Bauer Media Audio.

The IPA’s Simon Frazier reflects on his visit to SXSW and how AI is challenging what it means to be human. 

Not-for-profit body, the Media Planning Group (MPG) launches today in partnership with the Account Planning Group. IMA’s director of media explains the initiative’s rationale. 

Raymond Snoddy pens a letter to Matt Brittin, the first BBC director-general in 80 years with no experience of programme-making, advising that he’s going to need all the help he can get.

Investing in events doesn’t mean inventing a whole new set of metrics, tactics and thought processes. Yes, there are nuances. But ultimately, events are a performance channel, says Cvent’s European marketing director. 

Video, first-party data, and experiential are increasingly overlapping. Consumers move between formats without paying much attention to their boundaries, writes Reach’s strategy director. 

Re-ratings only occur when a threshold of confidence is crossed, and certain markers are hit. Netflix is a perfect example, writes analyst Ian Whittaker.

It’s not that artificiality is inherently dangerous. It is that people can tell when something is being offered honestly and when it is trying to pass itself off as the real thing. Phil Rowley explains.

NABS offers practical steps to support your team and yourself during job loss.

PASHN’s MD shares insights from his interviews with media leaders who discuss navigating tech and shifting consumer behaviours, and how they’ve tried to do the right thing along the way.