More Opinion articles

Omar Oakes assesses what 2025 actually revealed about media agencies and why the usual scorecards are lying to us.

Streaming is well-suited to the festive consumer mindset, presenting the perfect Christmas gift for media buyers, says Magnite’s Sam Wilson.

Research from Reach and PA Consulting finds that ads on local online news sites outperform those on social media, video, radio, or apps. Reach’s chief revenue officer examines the reasons. 

Women are disproportionately facing the sharp edges of redundancy and silence is not the solution, says Nicola Kemp

Gamers will need to wait another six months for the delayed GTA VI. However, Arena Media’s group managing partner believes it will be worth it, and brands should start planning for the return of Vice City now.

Could Labour campaign to overturn Brexit at the next election? The numbers add up and the UK press can be influential, explains Ray Snoddy.

The failures behind the launch of Sky Sports’ Halo channel highlight what it really takes to build a social community that feels alive, authentic, and participatory, says BBD Perfect Storm’s chief innovation officer.

People turn to coaching for myriad reasons, but learning to think independently and ask open questions is a skill set that will benefit any leadership role and help develop your teams.

Generative AI hasn’t just changed what people search for; it’s changing how they discover, evaluate, and decide, as a new study from the7stars shows. 

Rituals can turn passive consumption into a ceremony. Ads and brand experiences that nurture them might become fixtures in people’s emotional lives, says Simon Carr.