More Opinion articles

In our industry, performance is often boiled down to immediate results. Many overlook the most powerful driver of performance: the brand itself. Happydemics thinks this means a long-term, people-centric model.

While MMM is generally a good technique for judging channel effectiveness, we must be aware of its various blind spots — most notably, the way it undermines the importance of brand-building. 

We need a revolution in how we speak. We need to reward original language and celebrate people who get straight to the point. Because the alternative is being completely forgotten. 

Video is always evolving and Mail Metro Media’s offerings help audiences experience our content in an engaging way and connect them with brand partners.

The new Audience Takeover product can target specific audience types, combining first-party data signals with premium formats, for brands looking for something a little different.

Closing down DCMS could bring savings as its various functions are moved to other departments, but is it worth losing a dedicated voice for media and other creative industries at the cabinet table?

The Eurovision ship may have set sail, but the lessons remain when it comes to strategic campaign planning, utilising contextual capabilities and leveraging predictable patterns of engagement.  

The purchase cycle may be evolving, but the key lies in the accessibility and functionality of first-party customer data, its deployment and its effective application.

There is a need for more open conversations about mental health at work and managers must learn to do so in real, accessible ways. Here are five pointers to help you do that.

Perhaps the beleaguered BBC can take a look at The National Lottery’s model and secure funding that can protect its independence from government.