More Opinion articles

It can be tempting to feel worried about the busyness that lays ahead for the rest of the year. But opening your mind up to learning new skills will serve you over the autumn and beyond.

Could GARM’s demise be a shot in the arm for media sustainability or should we worry, asks the head of marketing agency Kepler’s Climate Action Team.

Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.   

Filming locations for popular shows such as Death in Paradise, Emily in Paris and Game of Thrones attract tourists who pump millions into the local economy. TV tourism is not to be sniffed at. 

More people are choosing to become their own boss. From finances to the variety of roles on offer, here are some lessons I’ve learned on my own journey.

A UK agency has shifted to a four-day week after taking part in a trial and has some valuable insights for companies that want to implement this model. 

Impressions are a modern-day version of 1215’s “London quarter”. But the clamour to create an equivalent metric across all media is problematic — we need to start with education. 

Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.

With geopolitical tensions, technological advances and political polarisation at an all-time high, what can be done in this new era of information warfare? 

After Covid-19, shorter-term bookings, campaign movements and deferment became the norm. But there’s a new kind of agility and power in committing longer term.