More Opinion articles

Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.

The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?

Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go. 

The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.

Political polls provide good fodder, but what degree of prominence should right-wing media organisations give to results that run counter to the direction they want the election and the country to go?

Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.

Paula Vennells’ fall from grace offers some important insight for brand owners, particularly in how we handle bad news.

The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most “responsible” Cannes Lions yet.

Specialist media consultancies like PwC’s should be in high demand. And yet the market for them could have a quickly approaching expiry date, writes the editor-in-chief.

As Goodstuff turns 20, co-founders Andrew Stephen and Ben Hayes share key lessons from running one of the UK’s best-known media agencies.