More Opinion articles

BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..

Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.

Whether they knew it or not, the crowds were treated to a non-stop showcase of all things environmental, social and governance.

It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?

Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.

The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.

Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.

Partner content: If you’re thinking about a media move, you might like to think a little more outside the box.

Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.

Of all the Government consultations that I have worked on in seven years at the IAB, this one is the most far-reaching.