More Opinion articles

Many have jumped on the metaverse bandwagon, but has the end user been forgotten?

We have become used to talking about an ‘attention economy’, but perhaps we should think more of the ecology of attention.

As Warner Bros. Discovery send the Batgirl movie back to the Batcave, Stephen Arnell warns of the greater risks of alienating talent and putting hard limits on original productions.

Please look out for it on your Thursday newsletter from next week. We’ve some exciting plans for the Tuesday edition which will be revealed very soon.

Never underestimate the BBC’s ability to score spectacular own goals, writes Raymond Snoddy.

Far sighted and fair advertisers may continue to invest in the agency relationship, but economic pressures don’t always bring out the far sighted and the fair.

The data is in: audio has established itself as a powerhouse for content creation that is now second to none in media.

If TV broadcasters choose to be excluded, they will miss the opportunity to shape how their medium should be planned.

Successful planners are those who embrace data and technology to help perform their roles more effectively.

Now is the time for a major reset in the attitude of brands to the notion of sponsoring female sport in every sphere. It is time to address their own bias, writes Jan Gooding.