Major celebrities’ decisions to promote the Qatar World Cup are in the spotlight, but so are the streaming companies that seem so eager to feature them in softball documentaries, writes Stephen Arnell.
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The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
The media’s difficulty with reporting Brexit has reached a tipping point as the evidence of the damage done continues to accumulate.
You might not be able to guarantee a pay rise, but you can put understanding into practical action.
When it comes to HR, there is no region or team small enough to warrant a blanket approach.
Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.
There are serious environmental costs to creating and sharing NFTs, so there needs to be clear consideration on the purpose for creating them.
Broadcaster Stephen Dixon asks: what’s a man like me doing at GB News, and why does it matter for the advertising industry?’Reconsider GB News? I did, and here’s what happened.’
Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.