More Opinion articles

Partner content: Ozone’s latest insights will help planners and brands alike reach millions of online readers in the build up to and during the most wonderful time of the year.

Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.

100% Media 0% Nonsense: This week we want media leaders to help us shape the values and causes we will champion in 2023. But all the while we need to remember what is keeping advertisers up at night, writes the editor.

In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.

Brands are doing themselves, as well as diverse communities, a disservice by relying on legacy safety tools.

First, recognise the blind spot in our current marketing theory.

This downturn is different. ‘Economic re-organisation’ is a more helpful description for those looking to tailor their strategies, writes the7stars’ head of analytics.

The climate crisis is rapidly becoming a key reckoning point for the media industry and environmental messaging is now table stakes.

We’ve become so used to the standard political interview, but a series of ‘car crash’ local radio interviews was followed by much sterner tests for Liz Truss on national broadcasts.

Young marketers need to catch up on the learning they missed during the pandemic. Without urgent action, the industry could end up with a lost generation.