Alan Moss spoke at Cannes about how new partnerships with Disney’s Real-Time Ad Exchange and Roku have turned Amazon DSP into a “one-stop media buying shop”.
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As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.
Bauer Media, Immediate Media and Netmums are working with Utiq to give brands and agencies access to their addressable audiences.
Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
…then two arrive at the same time. What the organisation does with these findings is crucial to its credibility and future.
Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.
The data will be available in the UK from September, providing marketers with greater insights into CTV investment.
| Maria Iu
The deal will see the streaming platforms host each other’s shows, starting from 16 July.
The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.