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The data will be available in the UK from September, providing marketers with greater insights into CTV investment.

The deal will see the streaming platforms host each other’s shows, starting from 16 July.

The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.

Commitments include closed captions for all linear and streaming ads from spring 2026.

Connections matter at Sky Media and there are four key ways that this drives impact for advertisers.

There are many opportunities these days for journalists to carve out a following as traditional news outlets face a myriad of challenges. 

Just one in four men say they regularly see advertising that “reflects the man they want to become”, according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.

The US TV ad market is growing twice as fast as that of the UK, driven by addressable budgets. We need to emulate its initiatives here to drive growth.

Davie’s authority has been undermined by his handling of Bob Vylan’s Glastonbury set and the refusal to pick up a new documentary on Gaza. But it’s the accumulation of controversies that could be his ultimate undoing.

The broadcaster announced the emissions measurement tool earlier this year and has already been successful in digital campaigns.