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One of Europe’s leading media owners has implemented the Open Measurement Software Development Kit standard that enables third-party viewability and verification measurement.

Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.

More media bubisnesses are looking towards YouTube as a place to publish and monetise archive content that doesn’t fit into owned-and-operated streaming properties, the company says.

It marks first time Netflix is distributing a broadcaster’s shows in the country.

It’s harder to argue against the Centre for Media Monitoring report, which says the BBC is “constructing a moral universe where Israeli suffering is inherently more tragic”.

The companies made a joint return to Cannes to convince advertisers of TV’s abilities.

Open Call will allow brands to place an open request to creators for sponsored content.

For brands, the combination of retail media and streaming allows them to move across the funnel to reach consumers earlier.

The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.

Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.