New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.
Showing 241-250 of 8,398
More Tv articles
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.
ITV’s Peston and Sky’s Sunday Morning were found to under-represent Lib Dems, Greens, Reform, Plaid Cymru and SNP relative to their vote share and current polling.
The move comes as Ozone plans a significant expansion into the US market: the publishing collective is currently in the contracting and onboarding stages of adding nearly 20 US publishers to its alliance.
The German football league’s recent decision to distribute sports rights to creators on YouTube represents an evolution in how sports is consumed and presents real opportunity for brands on the ball.
New shoppable formats and audience-based creative tailoring options hope to attract ad investment for Amazon’s increasing sports coverage.
FAST channels will debut on Roku’s platforms in October.
Sky Media’s digital ad and transformation chiefs discuss changing sports viewing habits and how the new Sports Marketplace is helping to democratise live sport for smaller advertisers.
A new study of recently mandated transparency data under the EU Digital Services Act found that millions of users of social platforms in the region post in languages without any human moderation.
Video is becoming more integrated into the podcasting landscape and is bringing new opportunities for brands.