Streaming audiences for England’s latest match spiked in extra time, new research found.
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The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
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The year-long sponsorship across E4 and Channel 4 streaming targets different audiences of four wines.
Marketers will be able to measure their YouTube campaigns against other channels.
An ad campaign accompanying the launch will roll out on 15 July.
Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way.