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Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

COO Jonathan Allan will be interim CEO while the board considers a successor.

How do you measure reach, frequency and performance when your audience is everywhere? The opportunity now is not just to fix measurement but to rethink it — from the ground up.

Following the recent ruling on Meta’s privacy intrusion, Thinkbox’s new CSO explores how advertising can deliver relevance without the stalker vibes.

Kantar’s latest Entertainment on Demand report found new streaming subscribers are increasingly flocking to ad tiers. Meanwhile, growth for Apple TV+ and Mubi have led to increased competition.

The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.

The new offer lets viewers watch up to four games simultaneously on the same screen. The underlying technology combines multiple live feeds into a single video output stream while maintaining individual audio tracks.