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Productions in the UK have become Netflix’s most efficient programming investments. The streaming giant’s share of viewing time now sits behind only the BBC and ITV.

The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.

By rendering the TV user interface and apps in the cloud, the solution dramatically lowers the cost of running a TV service. The latest deployment, at a broadband provider serving native Americans, demonstrates the potential to encourage new-to-TV operators and content owners.

The latest IPA Bellwether Report, conducted before Donald’s Trump’s “liberation day”, already showed a fall in business confidence amid macroeconomic uncertainty.

Creators and brands have taken different approaches to content on YouTube and one is clearly beating the other. Here are some steps brands can take to get a PB on the platform. 

The JIC already produces overnight programme logs, but it will now be able to offer overnights for specific commercial spots.

Live sport from Sky Media can be accessed via a private marketplace for the first time as part of a wider ramp-up in programmatic capabilities in a landmark development in collaboration with The Trade Desk.

In its provisional conclusions, the regulator has given the green light to three new DAB+ stations.

AdManager is designed to compete directly with global tech platforms, with one of the prizes the centralised budgets usually missed by TV. RTL AdAlliance’s Nicole Haman shares the details with The Media Leader.

Advertisers will be able to utilise Mosaic segments to target audiences across Vevo’s distribution network.