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Creators and brands have taken different approaches to content on YouTube and one is clearly beating the other. Here are some steps brands can take to get a PB on the platform. 

The JIC already produces overnight programme logs, but it will now be able to offer overnights for specific commercial spots.

Live sport from Sky Media can be accessed via a private marketplace for the first time as part of a wider ramp-up in programmatic capabilities in a landmark development in collaboration with The Trade Desk.

In its provisional conclusions, the regulator has given the green light to three new DAB+ stations.

AdManager is designed to compete directly with global tech platforms, with one of the prizes the centralised budgets usually missed by TV. RTL AdAlliance’s Nicole Haman shares the details with The Media Leader.

Advertisers will be able to utilise Mosaic segments to target audiences across Vevo’s distribution network.

From trust to news avoidance, from ‘jokes’ of death to actual deaths, there are serious problems facing journalists and journalism, and solutions are as yet unclear.

The cross-media measurement initiative has appointed Pure X Media, ABC and Milton Data to evaluate core elements of its methodology.

Watch: Sam Taylor explains how he and his team are pushing the envelope with data-driven AV marketing.

The Spanish football club has introduced two FAST channels to complement its free on-demand content. The Amagi Now cloud video platform is credited with simplifying content operations.