A study by FreeWheel’s Viewer Experience Lab found that consumers are generally receptive to formats like L-banners and shoppable QR codes, but they should be used sparingly.
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The broadcaster has followed in Channel 4’s footsteps to add Spotify as a distribution partner, highlighting the continued trend of chasing incremental reach.
Having escaped the latest Cabinet cull, the culture secretary has sprung to life with concerns over Nigel Farage’s GB News gig. It’s time for Nandy to intervene urgently.
From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.
| Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
Analysis: The potential merger would likely result in a smaller streaming market and less content production. It would also consolidate powerful information ecosystems into fewer, Donald Trump-aligned hands.
Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.
Following the Love Island 2025 finale, now is the perfect moment to reflect on what the show represents in today’s cultural and media landscape.
The decision to hand sole control to Lachlan has ended a family drama and there could be some positive outcomes with News Corp’s media properties.
Watts succeeds Ewan Douglas, who exited in the summer amid a restructure. He will be tasked with driving investment among SMEs and the indie agencies that serve them.