Analysis: Together with the launch of a Trustmark, Barb appears to be reinforcing its status as a joint industry currency amid accusations that online platforms continue to ‘mark their own homework’.
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Time frame of reporting issue spans a period in which linear viewing has declined considerably, meaning “every penny counts”.
In addition, more than half of Europeans visit linear first when they switch on their TV.
CEO Andy Jassy believes there will be continued growth its ads business, which, like AWS, drove double-digit growth in Q3.
Europe’s TV landscape is evolving rapidly, paving the way for a programmatic marketplace. It’s in every stakeholder’s interest to collaborate on key issues such as standardisation and measurement.
In May, Ofcom found People’s Forum: The Prime Minister, broadcast in February, in breach of due impartiality rules.
In a nation fond of hoarding, EssenceMediacom had a task on its hands trying to promote the message that eBay is now free to sell.
The answer depends on whether the question is referring to viewing, inventory or investment.
TV recovered strongly thanks to the Euros, but full-year outlook remains weak.
While the digital ad market grew 16%, video display rose by 26% — the fourth H1 in a row to post double-digit growth.