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The new $2.99 SVOD service from Roku contains 10,000 hours of content, designed to complement rather than compete with “premium streamers”.

The move will expand the addressable market for the free-to-air service.

As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.

The agency turned to propensity modelling to refine its media plan in its ambition to create “emotional and personal relevance”.

The long-awaited launch marks a significant step in bridging the measurement gap, most industry insiders agree, but it does come with caveats.

Citing “no evidence provided” is a small step forward, but it could become a form of lazy journalism or, worse, a meaningless automatic response. Something more robust is required.

The agency’s leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.

The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.

The company wants to be the online managed platform that helps broadcasters present service metadata for EPGs that support streaming channels with up/down zapping.

Streaming brands appear to be fighting churn with TV deals, but research suggests they must also focus on deeper loyalty and customer engagement.