A fragmented marketplace, divergent trading models and tension around data and pricing are limiting long-term growth in programmatic TV. Collaboration is key here.
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Half of viewers first go to linear TV when turning on their TV set, with another 8% going straight to BVOD, according to The New Life of the Living Room by RTL AdAlliance.
Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.
The organisation has dropped its plan to introduce ads into podcasts accessed via commercial streaming platforms like Apple Podcasts and Spotify.
Watch: ProSiebenSat.1 Puls 4 co-CEO Thomas Gruber discusses a groundbreaking innovation in audience measurement and broadcast planning.
The conference highlighted how three key segments of the TV industry are adapting to “life after” and quickly building a new story for themselves.
Sky Media previously handled sponsorship and Paramount continues to rely on the sales house for wider ad representation.
Watch: Media Distillery CEO Roland Sars on content discovery and winning attention from YouTube.
The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.
The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.