Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.
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Following the Love Island 2025 finale, now is the perfect moment to reflect on what the show represents in today’s cultural and media landscape.
The decision to hand sole control to Lachlan has ended a family drama and there could be some positive outcomes with News Corp’s media properties.
Watts succeeds Ewan Douglas, who exited in the summer amid a restructure. He will be tasked with driving investment among SMEs and the indie agencies that serve them.
New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.
ITV’s Peston and Sky’s Sunday Morning were found to under-represent Lib Dems, Greens, Reform, Plaid Cymru and SNP relative to their vote share and current polling.
The move comes as Ozone plans a significant expansion into the US market: the publishing collective is currently in the contracting and onboarding stages of adding nearly 20 US publishers to its alliance.
The German football league’s recent decision to distribute sports rights to creators on YouTube represents an evolution in how sports is consumed and presents real opportunity for brands on the ball.
New shoppable formats and audience-based creative tailoring options hope to attract ad investment for Amazon’s increasing sports coverage.