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Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.

The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.

Today, 21 November, is World Television Day. And it’s a timely reminder of how advertising can support democracy alongside commercial interest.

Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?

The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.

The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.

The TV sales leader on being honest, always doing your research and her buzzword buzzkill.

Cathy Newman and her team’s dogged investigation finally brought a sense of justice for many, leading to the resignation of the Archbishop of Canterbury, with potentially further repercussions.  

Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.

Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.