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In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.

Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.

The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.

Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.

Analysis: The streaming platform’s second upfront season brought many questions still.

GroupM had forecast the $1tn mark to be reached in 2025.

According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.

Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.

Filming locations for popular shows such as Death in Paradise, Emily in Paris and Game of Thrones attract tourists who pump millions into the local economy. TV tourism is not to be sniffed at. 

Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.