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The agency turned to propensity modelling to refine its media plan in its ambition to create “emotional and personal relevance”.

The long-awaited launch marks a significant step in bridging the measurement gap, most industry insiders agree, but it does come with caveats.

Citing “no evidence provided” is a small step forward, but it could become a form of lazy journalism or, worse, a meaningless automatic response. Something more robust is required.

The agency’s leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.

The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.

The company wants to be the online managed platform that helps broadcasters present service metadata for EPGs that support streaming channels with up/down zapping.

Streaming brands appear to be fighting churn with TV deals, but research suggests they must also focus on deeper loyalty and customer engagement.

The company’s chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.

Barb data has delivered the TV industry a new narrative about UK YouTube audiences. Will it change advertiser behaviour?

The world-first initiative comes with caveats but aims to provide much-desired independent measurement of some of YouTube’s most-popular channels. Initial findings suggest top channels skew toward very young children and maintain middling audience figures on UK TV sets.