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The cross-media measurement initiative has appointed Pure X Media, ABC and Milton Data to evaluate core elements of its methodology.

Watch: Sam Taylor explains how he and his team are pushing the envelope with data-driven AV marketing.

The Spanish football club has introduced two FAST channels to complement its free on-demand content. The Amagi Now cloud video platform is credited with simplifying content operations.

Comcast Technology Solutions is promising its new umbrella managed service, covering ingest through to delivery, will de-duplicate and streamline multiplatform operations that have become prohibitively complex.

The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.  

Advertisers should better understand these key audiences, who are into different genres, a new study found.

While the Beeb trumpets its role in delivering trusted, impartial news around the world, it’s difficult to see the way it handled the axing of HardTalk as anything other than an act of vandalism. 

A fragmented marketplace, divergent trading models and tension around data and pricing are limiting long-term growth in programmatic TV. Collaboration is key here. 

Half of viewers first go to linear TV when turning on their TV set, with another 8% going straight to BVOD, according to The New Life of the Living Room by RTL AdAlliance.

Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.