The move comes as Ozone plans a significant expansion into the US market: the publishing collective is currently in the contracting and onboarding stages of adding nearly 20 US publishers to its alliance.
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| Maria Iu
The content intelligence business now offers insights on 1,850 FAST channels alongside the five major SVOD platforms.
The tie-up aims to improve audience targeting for media buyers by integrating Experian’s household consumer insights into FreeWheel’s tech stack.
Barb’s foray into YouTube channel analysis has put the industry on the right path and there are further developments we could benefit from.