The Belgian pay-TV operator is treating the ad-free YouTube service like any other app on its platform – hoping to remain the central contact point for video entertainment.
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The multi-market MENA platform operator is using HbbTV OpApp and TVkey Cloud to become the sovereign application on Samsung smart TVs, without having to own or ship its own hardware.
Beacons removes all data movement by taking data collaboration into a brand or media owner’s own cloud instance. This could encourage regulated businesses and walled gardens to collaborate more.
The thought-leadership conference focuses on strategy and product innovation across TV distribution and monetisation. Speakers explore the deepening relationships between broadcasters and global SVOD services, how Pay TV lives with less content exclusivity, and much more.
Analysis: The willingness of Disney, Warner Bros Discovery and Netflix to bundle with Sky is an acknowledgement of the plateau in the total streaming subscription market, the oversupply of streaming services available to consumers, and the reality that continuing to hike prices is likely to push more consumers to churn. Has The Great Bundling begun?
Creative Agent is being pitched as a “creative partner”, but how does it fit within Amazon’s wider business strategy and advertisers’ sustainability goals?
The changes will impact Channel 4 Sales’ Account Management Hub, Campaign Operations, and Traffic teams.
Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising.
Linear-like control of streaming ad pods is the latest technology to blur the lines between linear and streaming advertising. Steve Reynolds, CEO at Imagine Communications, believes the final barriers to true Total TV are organisational.
Welcome to The Media Leader’s live coverage of LEAD 2026, taking place today at the QEII Centre in Westminster. The Advertising Association’s centenary summit, hosted with ISBA and the IPA, brings together over 450 senior leaders from across the political, media and advertising landscape under the theme “Leadership Through Trust”.