Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of “less competitive areas” to “super-size” the gift of sport.
More Tv articles
| Maria Iu
Prototypes will be built by Kantar and RSMB alongside Sopra Steria, while return-path data from Sky boxes and CTV sets with HbbTV software will be incorporated into the new service.
The latest AA/Warc Expenditure Report found strong overall growth in the UK ad market, but TV notably suffered a decline despite growth in BVOD.
Channel 4’s study on Gen Z attitudes presents serious implications for everyone in politics, education and journalism.
The latest Kantar Entertainment on Demand report found that Amazon Prime Video had the highest share of new paying subscribers during Q4.
The AMC will seek to establish and uphold professional measurement standards within the European media market.
CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.
In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.