Several experts in TV joined The Media Leader Studios to discuss what trends we can expect to see in 2026 and beyond.
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With six billion viewers likely to tune into the FIFA World Cup this summer, brands have a once-in-a-generation chance to showcase CTV’s creative reach.
The 2026 FIFA World Cup time difference will see match-day attention splinter across live broadcasts, morning replays and endless highlight reels. How will advertisers adapt? Yahoo DSP’s Alice Beecroft predicts the results.
Transparency and control in CTV advertising have not kept pace with the scale and sophistication of streaming platforms. The gap needs to be closed, says DoubleVerify.
Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.
Smartclip has released its first portfolio of AI agents for client testing, marking the next phase of its ‘Sidekicks’ agentic AI platform. RTL Group’s adtech subsidiary launches agentic AI embedded directly into its SSP.
The Media Leader summarises three key themes from the past year in the audio space.
Welcome to The Brief for Thursday 18 December, The Media Leader’s round-up of media news.
From hard-hitting investigations of social media safety to thought-provoking op-eds on sustainability and the industry’s flagship events, The Media Leader’s coverage in 2025 sparked important conversations across the industry.
Jack Benjamin reviews a tumultuous year in TV advertising, full of consolidation and efforts to make TV easier to buy for SMEs.