Host Jack Benjamin sits down with Channel 4’s head of sales, and head of business operations and revenue innovation, to discuss Channel 4’s go-to-market strategy for mid-market advertisers.
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The AU Ecosystem for Creative Partners (AECP) aims to simplify campaign planning and improve performance for advertisers.
In part 1 of our anniversary special podcast series Nick Angel and Matt Hopper talk to Charli West about why AI can handle the workflow but not the craft, and what the industry should do about synthetic voices and EU disclosure rules.
The collaborative marketplace aims to unify trusted first-party data sources and European media inventory and make multi-market campaigns as easy to buy as Facebook and YouTube.
Analysis: The acquisition is likely to draw close scrutiny from regulators. TV ad buyers favour the deal as a way to simplify TV planning and measurement, but downstream effects could compound.
There is a trend to streamline the TV operator user interface in the face of vast content choices, with more personalisation backed by a better understanding of viewers and content.
Device detection specialist 51 Degrees conducted a one-week study of 11m OpenRTB ad impressions and found a notable mislabelling problem. It says buyers are overpaying for their CTV as a result.
The acquisition brings together the two companies’ broadcasting, streaming and advertising businesses, creating what both parties describe as a “commercial streaming champion”.