A new study conducted by the magazine publisher found that mood dictates commercial receptivity.
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Zee Entertainment’s Parul Goel on doubling the business in Europe, the micro-drama opportunity and why partnerships are the key to scale
CEO Tyler Denk wants to do for newsletters what YouTube did for video while providing an all-in-one solution for creators to publish and monetise written, audio, and soon video content.
The president of global advertising for The Walt Disney Company sits down with The Media Leader at Cannes Lions.
Case Study Publishing Week in Focus The stop-motion solution that helped launch the UK’s best-selling electric vehicle Škoda × Haymarket Automotive Studio | via What Car? The challenge The electric vehicle (EV) market has rarely been harder to break into. Slowing demand and an ever-growing number of new models mean that launching a car and… Continue reading Publisher case study: The stop-motion video that launched the UK’s best-selling electric vehicle
At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.
In a year, a ‘majority’ of independent publishers could go out of business due to the rise of AI search. But publishers have developed multi-layered approaches to adapting while also taking on Big Tech.
Marketing budgets were revised upward again in Q2, according to the latest IPA Bellwether report, even as war in the Middle East has caused an increase in pessimism over financial prospects. Investment in main media was revised upward, entirely thanks to growth in video budgets.
The report argues that brand advertising should be brought within scope of existing regulation “as soon as possible” and that HFSS ads be banned from OOH by July 2027.
In the final part of our anniversary special podcast series, Silke Zetzsche talks to Charli West about the rise of digital audio and how that is effecting ads’ creative.