Total marketing budgets likewise remained flat in the Golden Quarter, with cost pressures, muted economic activity and budget constraints cited as reasons for the lack of growth.
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Experts from Sky Media, WPP Media, OMD UK and more spoke to The Media Leader to discuss what strategies can be taken to make TV more future-facing.
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Allwyn’s global media director will leave the multi-national lottery operator in March for new role.
Welcome to the Brief, The Media Leader’s round-up of media news.
At this year’s CES, WPP, Omnicom, Stagwell, Reddit, Disney, Havas, NBCUniversal and Yahoo unveiled new AI features aimed at making marketing easier and more efficient.