The Media Leader (part of the Adwanted Group) has been announced as a media partner for the World Out of Home Organization (WOO) Annual Congress, taking place in London from 3-5 June.
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Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.
Advertising Association (AA) president Andria Vidler speaks to James Longhurst on stage at Future of Brands.
Five B Corp companies will be rewarded with a share of £600,000 of free Channel 4 advertising airtime.
Welcome to the Brief, The Media Leader’s round-up of media news.
Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”
Following consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow.
Welcome to the Brief, The Media Leader’s round-up of media news.
The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.