Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.
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IAB UK’s James Chandler joins host Jack Benjamin to explain why he believes we’re entering a “funnel-less future” as the consumer journey gets truncated by shoppable advertising in AV formats.
Agency by Agency aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings.
Mad About the Boy and Captain America: Brave New World drove cinema admissions to levels not seen since Barbenheimer.
Net revenue declined 0.8% in organic terms but the company expects organic growth of 2% this year.
The company sold its stake in Octave to News UK last month.
ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.
The UK Stop Ad Funded Crime Group has launched a consultation on a forthcoming initiative to tackle ad-funded crime and fraud.
The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.
PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.