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It’s a big question. But The Media Leader went there. Here’s what some of our industry’s luminaries have to say…

The company’s EMEA ad sales chief said collaboration is needed to ensure money isn’t going from TV to elsewhere.

Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.

The company has created two main divisions, with linear TV in one and the other housing streaming, studios and HBO properties.

Commercial radio has been performing strongly, but it has hit back at two major BBC developments.

Netflix’s EMEA advertising VP said the streaming giant wants to ‘pioneer’ streaming advertising, explaining that the in-house adtech will give the company more flexibility to bring innovative solutions to market.

The broadcaster’s commercial team will handle all advertising on the Google platform.

Amid a backdrop of fevered M&A chatter, 2024 was a year replete with significant moves for both global streamers and broadcasting incumbents. 

In an interview at the Future of TV Advertising Global, Alan Moss outlined how Amazon aims to drive digital innovation to grow the TV pie and expressed interest in working with TV trade bodies and JICs.

Publishers faced several headwinds in 2024. Old papers changed hands, US owners meddled in editorial processes, digital traffic was harmed by changes to search, and keyword blocklists undermined journalistic efforts.