More Opinion articles

In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.

Customer experience and media are becoming increasingly intertwined, and both must operate in tandem to create more valuable and relevant experiences.

Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.

As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.

The antidote to rainbow washing? Don’t ignore the “11 straight months” of the year.

Candidates avoiding TV for fear of being ‘left-behind’ should reconsider.

Some TV series could benefit from a remake, but others definitely couldn’t.

We need curated, scalable media buys for podcasts. The market shouldn’t have to wait too long for this to become reality, writes Octave’s chief revenue officer.

Murdoch drops support of Trump in the US, but what does he have in store for the UK leadership contest?

There has never been a more important time to stay attuned to your customers through a flexible research approach.