More Opinion articles

Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.

Are advertisers realising that agency relationships are more important than they realised, asks the editor.

Pointing the finger of blame at Musk only hides Twitter’s failure to evolve and adapt.

Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.

Strike when the iron is hot, advises Suzy Coen from Mediatel Jobs’ partner Jobbio.

As consumers’ budgets are squeezed further by hikes in streaming prices, brands need to think “radically” about opportunities to retain customers in addressable AV. 

Is Ofcom turning a blind eye to the drip drip drip of misinformation and occasionally hysterical doom-mongering GB News and TalkTV are churning out?

With many companies now settled into a hybrid working pattern, is this the new model? Or are we set for another wave of change?

The BBC has to enjoy the good days because there are always more problems lurking around the corner, many of their own making.

Businesses need to take new data regulations seriously rather than look for ways to circumnavigate them if they want engaged consumers.