More Opinion articles

Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.

Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.

Marketers and agencies see social through the lens of “advertising”. But it stops advertisers from being part of the broader conversation around social media’s impact, SocialChain’s group strategy director writes.

Here’s why the younger generations coming through need support from “oldies”.

Ryan Kangisser, MediaSense’s director and practice lead, models, explains how agencies are increasingly responding to marketers’ more precise requests by adapting to service individual needs.

For those who struck gold and those who have been less successful in the pivot to streaming, 2024 will be when advertising comes to the fore, writes Goodstuff’s head of video planning.

With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom’s recent acquisition of Flywheel.

Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.