More Opinion articles

We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.

Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.

Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.

Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector. 

An ITV drama has now propelled one of the country’s biggest miscarriages of justice back into the spotlight.

In an excerpt from a new book, How Do We Pay for the BBC After 2027?, Roger Parry argues for a new charter to fund the Beeb with a direct grant from central taxation.

While 2023 had been tough for many businesses, there is cause for optimism in 2024. Here’s what you need to know.

Rather than adding a raft of resolutions to your New Year to-do list, recognise that you don’t need to solve everyone’s problems alone.

This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.

Partner content: The DMA’s CEO outlines why the government’s proposed reforms will benefit businesses and their customers.