More Opinion articles

The first thing all agencies should be saying to their clients is: hold your nerve.

If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?

The status quo would be shaken by a Channel 4 privatisation, but thanks to IBSA & Enders there is an existing framework for improving today’s trading model.

Businesses should not be afraid to create an environment where people want to be, not have to be.

100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.

Partner content: Plan the perfect goal-scoring World Cup campaign with Ozone this winter.

The Royal Family is a brand with mass exposure that is managed with careful restraint. Media planners should take note.

Underlying wider industry causes partly explain the exits of Raffaele Annechino and Peter Rice, as the inflation crisis takes hold.

Agencies will find it hard to stay relevant if they don’t speed up their own understanding and adoption of digital technology.

Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.