More Opinion articles

We are spending too little time and resource preventing message fragmentation across the long run.

The downturn is an opportunity for the advertising industry to align more closely with clients’ business objectives.

The papers which deified Johnson and blithely ignored his faults, foibles and failures will now devote endless efforts to pump up a winning persona for Prime Minister Liz Truss.

We could go further and offer the industry more with an industry-wide consultation and the involvement of walled garden streamers alongside Origin, argues Justin Sampson, BARB CEO.

This is a moment for some quite radical rethinking from businesses as to what their employees and customers want most from them this winter, or next winter will be worse.

Five things people privately feel about ‘diversity’, but would never say publicly.

Arnell explains why, despite being disappointed by the new series, he will still be watching the next episodes of House of the Dragon and The Rings of Power. 

Mediatel Jobs: You need to start as you mean to go on to prevent trouble brewing within the ranks.

Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.

Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.