More Opinion articles

Amid continued exposés of fraud in the open web and beyond, advertisers — as usual — have to sort things out for themselves. But first, they need to recognise their own need for change.

The hounding of Kate Middleton underlines there is no understanding of AI without DEI. 

A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ’s advanced TV product manager. (Partner content)

If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.

Two years on from taking the top posts at Wavemaker, Kelly Parker and Katie Lee explain how dual leadership helps them do their best work.

These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.

Could a longer transformation period to prepare for full digital, a move to “artisan” and a concerted marketing effort shift the timeline?

Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.

The trend of skincare products targeting children, promoted by young influencers with the support of cosmetics companies, is a damaging one. Brands can and should do better.  

We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.