More Opinion articles

Until this week, there has been a B-shaped hole in election campaigns, manifestos and media coverage. What does that mean for the future government?

Apart from the Cannes Lions, our industry is full of networking events with free-flowing alcohol. Sober Media Network advises on how to navigate these situations.

The rise of AI can add to the industry’s bloated emissions, while in the short term there’s a danger that we’re losing time at a critical moment in the climate crisis.

Strong community bonds create healthier workplace cultures. So how do we collectively do this for the industry’s greater good? 

In an excerpt from a new book on the media’s role in the general election, Julian Petley asks whether the way Ofcom has addressed criticisms of its policy of allowing politicians to present on GB News augurs badly for how the channel will cover the vote.

This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends. 

In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.

While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.

With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in. 

As consumers are found to increasingly avoid the news, Snoddy examines what is behind this and what needs to change to reverse the tide.