There are two types of TV advertising: mass and addressable. That’s it. Let’s ditch the unhelpful acronyms and adopt this straightforward framework, argues Thinkbox CSO Elliott Millard.
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Most brands work with creators, and yet many under-invest proportionally in Creator Ads. Meta’s Pete Buckley offers three fixes for turning creators into a high-performance growth engine.
Listed European broadcasters are priced as though decay is inevitable. However, it doesn’t tell the full story, says media analyst Ian Whittaker.
Social has dismantled the linear journey of cinema marketing, with creators playing a major role in reshaping it.
Seedtag’s UK MD and international head of agency, Marko Johns, is next up to answer our probing and quick-fire Leading Questions.
Slop is becoming harder to categorise as new AI technologies produce entirely new creative formats that don’t fit neatly into existing buckets. What should advertisers do to prepare?
With social video set to dominate World Cup 2026, brands must treat YouTube like a broadcaster, says the Channel Factory’s MD EMEA.
It has been quite the week for press photography, and there’s nothing like a well-laid-out and illustrated page of print to showcase iconic imagery, says Ray Snoddy.
Shoppers don’t want to wait months to feel rewarded. They want value now, at the till, in real time.
Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.