Independent retail media planning matters. Not to replace specialist expertise, but to ensure it operates against a coherent plan, not without one, writes Project5’s executive director.
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We’re on the brink of six major shifts that will fundamentally reshape retail and commerce media. Capture’s MD details the trends to watch.
The MD for commerce at Dentsu UK&I explains why sales velocity could become retail media’s most important KPI in 2026.
Businesses are navigating a landscape shaped by continual change, shifting market dynamics, and evolving client needs. Lisa Morgan reflects on the pandemic and offers leadership advice for today’s uncertain world.
Retail media isn’t going away. Instead, it will work in tandem with AI discovery, helping to close the sale on site after ChatGPT ads or responses capture and direct shopper attention.
From the economy to Reform’s role in would-be migrants from France, the under-reporting of small, yet significant events will most likely see Labour get a kicking at the polls tomorrow, writes Ray Snoddy.
Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change.
On the centenary of the Advertising Association, its President Andria Vidler, also CEO of National Lottery operator Allwyn, says that we need to back our own industry more.
A category that cannot agree on how to measure what it does is poorly placed to absorb a fundamental change in how the customer journey works. It’s an issue that retail media needs to address, and quickly.
Much like McCarthy, brands are becoming more accountable because everything they say is now instantly verifiable by a machine that doesn’t care about your media spend or creative treatment, writes Chris Herbert-Lo.