More Opinion articles

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

Spark Foundry’s Marcos Angelides shares his thoughts about the opportunities of generative AI in commerce, from scaling content to the role of product recommendation to the implications for media planning, with Publicis Commerce partners Justine Kroll and Stuart Johnston.

AI might push us to be more original and force us to place more value on striving to invent or deliver the never-seen or never-heard to avoid competing with machines.

Until this week, there has been a B-shaped hole in election campaigns, manifestos and media coverage. What does that mean for the future government?

Apart from the Cannes Lions, our industry is full of networking events with free-flowing alcohol. Sober Media Network advises on how to navigate these situations.

The rise of AI can add to the industry’s bloated emissions, while in the short term there’s a danger that we’re losing time at a critical moment in the climate crisis.

Strong community bonds create healthier workplace cultures. So how do we collectively do this for the industry’s greater good? 

In an excerpt from a new book on the media’s role in the general election, Julian Petley asks whether the way Ofcom has addressed criticisms of its policy of allowing politicians to present on GB News augurs badly for how the channel will cover the vote.

This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends. 

In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.