More Opinion articles

Conversations around audio matured along the Croisette year as brands and agencies increasingly recognised the opportunities in digital audio.

Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.

Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions?

ITV set out to explore how young people really watch TV. What we uncovered about TV’s cultural role in the UK was even more surprising.

Sustainability took a backseat role at Cannes this year when it should have been a headline topic.

As Reform rises in the polls and GB News becomes a legitimate competitor to news broadcasters, UK media must not repeat the same mistakes as the Americans.

Amid the AI hype, one thing hasn’t changed: clients want growth. Let’s remember the fundamental laws of advertising and marketing best practice have not changed.

Our young talent is lacking the foundational thinking that turns a media planner into a strategic partner. We are all responsible for nurturing a generation to think, not just do.

MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.  

The Lionesses ended 56 years of hurt by bringing football home. Keeping it here will need advertisers harnessing their growing fanbase to help foster the next golden generation.