More Opinion articles

The purchase cycle may be evolving, but the key lies in the accessibility and functionality of first-party customer data, its deployment and its effective application.

There is a need for more open conversations about mental health at work and managers must learn to do so in real, accessible ways. Here are five pointers to help you do that.

Perhaps the beleaguered BBC can take a look at The National Lottery’s model and secure funding that can protect its independence from government.  

The ad industry keeps obsessing over whales, but the krill are paying the bills. It’s time someone built an agency for the rest.

New insights series Horizons explores consumer behaviour in the coming year and the ways in which brands can respond.

Advertising Association’s Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.

With 170m viewers up for grabs, the real winners of Eurovision are brands that capture attention across the digital touchpoints that the TV audience is highly engaged in. 

GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.  

Apart from being a bulwark against fake news and lies, the BBC World Service is a valuable arm of British culture and influence around the world. Cutting funding will bring irreparable damage. 

Return-to-office mandates, relentless bias, a widening pay gap… why are we looking the other way while a steady stream of female talent exits the industry?