More Opinion articles

It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.

Individual-level targeting might seem like the best option, but change is inevitably coming and clinging to the past will only become more costly, complex and risky for advertisers.

Ofcom could well impose a hefty fine to show it means business, but when? And will it prevent further breaches? Much depends on when the election takes place.

An employer that shows an understanding of sleep deprivation — and not just for parents and babies — will cultivate a culture of loyalty and engagement.

Community circles encourage connection, understanding and support in the workplace and help people thrive. Here’s how to get started.

We must define what success in workplace equity looks like and create accountability through measurement to help us achieve those goals.

Lack of sporting competition creates the deadliest form of cancer for live TV: it’s become boring, writes the editor-in-chief.

While this prolonged deprecation can be frustrating, marketers and brands can make the most of this transitional moment, writes Havas Media Network’s Jamie Seltzer.

Partner content: One compelling case study illustrates this evolution of how can advertisers tap into podcasts’ highly engaged and varied audiences, writes the global head of Acast Creative.

Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff’s head of video planning.