More Opinion articles

The latest research from Ebiquity and Lumen has shown that, on a basic level, we can probably use attention to predict profit. But it has also revealed something important about human desire. 

Europe’s TV landscape is evolving rapidly, paving the way for a programmatic marketplace. It’s in every stakeholder’s interest to collaborate on key issues such as standardisation and measurement.  

The array of measurement solutions provide an abundance of subjective information and a scarcity of actionable truth. Advertisers need to keep it simple by focusing on transparency and robust experiments. 

The answer depends on whether the question is referring to viewing, inventory or investment.

The gender agenda has become a polarised topic. Three leading women in journalism shed light on the issues at stake and what we can do about it at a recent Wacl panel. 

As US election day approaches, the actions of four billionaires have shown that integrity in the media no longer matters and personal interests rise above all else. 

As the government’s initiative to boost the labour market progresses, businesses would do well to look at the benefits highlighted by 4 Day Week Global. 

Providing training and support, particularly in the area of mental wellness, is vital if we want the next generation to aspire to — not run away from — management.  

In an age of fleeting digital marketing, a well-designed piece of branded direct mail can help businesses stand out and stay top of mind. 

New EU rules on green claims will set global best practice for how brands communicate their sustainability credentials. Here’s how brands can adapt to win.