More Opinion articles

MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.  

The Lionesses ended 56 years of hurt by bringing football home. Keeping it here will need advertisers harnessing their growing fanbase to help foster the next golden generation.

Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.

IAB Europe responds to criticisms of the use of ‘consent or pay’ models and argues that publishers must be entitled to determine their own business models.

It’s harder to argue against the Centre for Media Monitoring report, which says the BBC is “constructing a moral universe where Israeli suffering is inherently more tragic”.

It’s been a challenging year so far and it will have undoubtedly affected our mental wellness. Ask yourself and your team these four important questions. 

For brands, the combination of retail media and streaming allows them to move across the funnel to reach consumers earlier.

If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?

Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms. 

During Carers Week, let’s seek more awareness, support and guidance for those with caring responsibilities. Here’s where to start.