More Opinion articles

The media industry’s sustainability problem isn’t about trees. It’s about who owns the infrastructure your business depends on.

Pope Leo’s first encyclical is focused on the impact of AI. Lumen’s Mike Follett discusses three implications for ad tech. 

City Football Group’s media director describes what it takes to deliver brand content that hits the back of the net every time.

The AA’s communications director calls for trusted relationships with tech platforms to set standards built directly into ad management tools and assist with enforcement against rogue actors.

NABS CEO Sue Todd is in the hot seat to face our probing and quick-fire Leading Questions.

An analogue renaissance is coming, and it’s time to come together to apply some ‘less scroll, more soul’ boundaries, writes the founder of ScrollAware. 

The World Out Of Home Organization’s VP sets the scene and provides the low-down on what to expect from next month’s congress. 

If you’re still measuring performance through clicks alone, you’re missing where real influence happens, and likely misattributing your best-performing channels

Media shouldn’t be seen as in competition but rather as an orchestra. Where the greatest planners and strategists identify every emotion, nuance and contribution each musician brings to the bigger whole.

With the bans on smoking in public places and not wearing a seatbelt, the Daily Mail found itself on the wrong side of history. Perhaps it’s why it has taken a more cautionary approach to a possible social media ban for under-16s.