More Opinion articles

To ensure the survival of our sector, stop funding actors whose actions are as corrosive to society as to professional advertising, says Bob Wootton.

Transparency and control in CTV advertising have not kept pace with the scale and sophistication of streaming platforms. The gap needs to be closed, says DoubleVerify. 

Following the success of Domino’s GameBreaks, Samsung Europe’s Alex Hole highlights three principles for advertisers considering gamification on CTV.

Luxury consumers are a buoyant audience cohort, according to Ipsos’ Global Influentials 2025 report. So what does it take to earn their trust? 

What we know so far from the Ipsos Race to Christmas study of festive advertising

Creators are reshaping what a TV star looks like and bringing Gen Z audiences back to the small screen, says NewGen’s CEO.

Hannah Mirza outlines how marketers can integrate their products and services into the AI overview and remain visible. 

Nick Manning despairs at what’s happened to adland over the past 12 months, but insists there’s plenty to reflect on, and that signs of positivity do exist.

It’s time for holding companies to retrain their people to understand marketing and brand building better, says Mark Palmer. 

Generative AI is playing a more significant role in consumer Christmas shopping this year, but knowing how it fits into the broader retail journey is key to brand success, says Ipsos iris.