More Opinion articles

You won’t find true agentic AI being sold on a superyacht because it threatens the very companies that pay to play captain for a day. Indies should ignore the allure, writes Converge’s CEO.

A last-minute dash to Arket for linen trousers, a panic-purchase pair of Axels, and a more-than-you-should-have splurge at Folk. Sound familiar? The Guardian’s fashionista, Imogen Fox, solves your Cannes wardrobe dilemmas.

A lack of optionality in verification has been a recurring theme in ISBA Media Leaders discussions, particularly in out-of-home, writes Allwyn’s media director.

Please go to the Palais and look at the actual work. You will, I guarantee, feel something you couldn’t name. Some of it will remind you why you got into this industry, writes Omar Oakes.

The UK is world-class at agencies. So why have we known so little about them? Tom Salmon shares the findings from the Atlas 2026 report.

MiQ’s chief revenue officer for the UK, Rob Linton, is in the hot seat for our probing and quick-fire Leading Questions.

As brands grapple with declining trust, Havas Play’s chief client officer talks about the rise of experiential, the importance of authenticity and why events are increasingly becoming the engine of integrated campaigns.

Why is a technology that, in so many ways, is moving us forward exacerbating the same old talent problems? And importantly, what can we do about it?

Sports advertising is still built around a legacy planning model that no longer reflects how people actually watch live sport. It needs to adapt, and AI can help, writes the co-founder of RAAS LAB.

WPP’s David Wilding explores six reasons to feel confident about advertising and investing in media.