More Opinion articles

In the second part of a mini series, Caroline Manning shares four steps to bring coherence to chaos in a fragmented media world. 

Following the Love Island 2025 finale, now is the perfect moment to reflect on what the show represents in today’s cultural and media landscape.

The decision to hand sole control to Lachlan has ended a family drama and there could be some positive outcomes with News Corp’s media properties. 

If thought leadership continues to be dominated by the same male faces, it’s not leadership at all.

In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.

Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.

The way people shop has stretched and shifted. H2 is a series of distinct retail rhythms, each with its own audiences, behaviours and opportunities that brands must understand.  

In part one of a three-part series, Initiative’s Caroline Manning explores how the role of media planners has grown to encompass more consultative work.

Global press must not succumb to fear of repetition on the horrors in the Strip.

Is it possible to divert adspend away from media that doesn’t invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.