Retail media turns creative effectiveness into a hard commercial case. You can confidently show a CFO exactly how a tailored, context-aware campaign drives proven results, writes Uber Advertising’s head of UKI restaurants.
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YouTube is no longer competing with broadcasters, audio companies, or sports rights holders. It is building the plumbing for something much more powerful.
Sue Frogley, Global CEO at Talon, is in the hot seat to face our probing and quick-fire Leading Questions.
Around 27,000 new podcasts launched every day during the last quarter of 2025, and that figure is steadily climbing. Formidable’s co-founder assesses what it takes to succeed.
96% of advertisers are backing audio, now investment needs to follow, writes the president of Bauer Media Audio.
The IPA’s Simon Frazier reflects on his visit to SXSW and how AI is challenging what it means to be human.
Not-for-profit body, the Media Planning Group (MPG) launches today in partnership with the Account Planning Group. IMA’s director of media explains the initiative’s rationale.
Raymond Snoddy pens a letter to Matt Brittin, the first BBC director-general in 80 years with no experience of programme-making, advising that he’s going to need all the help he can get.
Investing in events doesn’t mean inventing a whole new set of metrics, tactics and thought processes. Yes, there are nuances. But ultimately, events are a performance channel, says Cvent’s European marketing director.
Video, first-party data, and experiential are increasingly overlapping. Consumers move between formats without paying much attention to their boundaries, writes Reach’s strategy director.