Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief.
Showing 271-280 of 5,293
More Opinion articles
Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.
Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.
Cannes Lions 2024 marked a turning point in how brands, agencies and industry bodies view the importance of quality journalism and why advertisers need to support it. But we can do more.
As Labour kicks off a new era, some major media developments are also under way: the sale of the Telegraph, the future of the BBC under a new culture secretary and the departure of two heavyweight political commentators.
Most people in the industry want to pay more attention to mental wellness, but many feel unable to talk about this issue in the workplace. How can leaders change this narrative?
We must stop pretending that leaders advocating for four days a week or more in the office care about inclusion.
Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.
With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.