More Opinion articles

Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.

Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns. 

Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.

Brands need ways to forge close connections with audiences without cookies, so let’s not overlook the common denominators that unite people.

Media organisations should spend more time listening to their journalists rather than trying to influence what they do.

The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.

Brands have a responsibility to create a sense of belonging for consumers during a cost-of-living crisis that is impacting people’s mental health. 

SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.

Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.

Collaboration leads to great ideas, but ultimately a ‘pain in the ass’ still has to make the final call.