More Opinion articles

As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.

…then two arrive at the same time. What the organisation does with these findings is crucial to its credibility and future.

Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.

Clubs, activities, days out… the summer holidays — beloved by kids, dreaded by their grown-ups — are upon us. Parents at Nabs share their thoughts for this notorious juggle.

WPP’s new CEO has an extraordinary CV. But Rose’s appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.

Saying no or goodbye is hard. But to build a resilient, high-performing agency fit for growth, you have to be courageous enough to enforce a client filter. 

When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.

Connections matter at Sky Media and there are four key ways that this drives impact for advertisers.

There are many opportunities these days for journalists to carve out a following as traditional news outlets face a myriad of challenges. 

In the wake of AI-generated content, buyers are hankering for authenticity and B2B brands need to lean in to this if they want to stay ahead.