More Opinion articles

The Alliance of Media Independents may be at the start of its journey, but its successes suggest it’s already making a significant impact.

If we don’t fix AI bias, autonomous agents will systematically defund premium media in favour of performance marketing. Jon Block explains how.

As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag’s global marketing director explains.

In the wake of an ICE officer’s killing of Renee Good, the Trump administration flooded the zone with easily verifiable lies. US and UK news media took the bait anyway.

The IPA’s Gwyn March looks back over her career and picks out six ways agency staff training has evolved in the 25 years since the IPA training and qualifications programme was introduced. 

Consumers love AI, just not when brands use it to replace ‘soul’. So how do you navigate this complex ménage à trois?

Stories that puncture stereotypes and drive creativity will matter greatly in 2026, says Nicola Kemp.

The real danger of AI isn’t job loss. It’s what disappears when judgment, dissent and cultural texture are treated as inefficiencies to be engineered away.

Entertainment marketing should return to a more patient approach: bespoke content experiences designed for specific places, scenes, and sensibilities, says James Kirkham.

Micromanagement is a known driver of stress. It’s time for an alternative audience-first leadership approach, says dentsu’s Mike Florence.