More Opinion articles

Why shouldn’t YouTube or Vevo be part of BARB’s future, or Huffington Post and Vice be covered by an expanded NRS? Is it time top content sites were better ranked, wonders David Brennan.

Adland has never lacked the ability to delude itself, but we’re now at the stage where Cannes Lions has gone far beyond parody, says Dominic Mills.

As Cannes Lions gets under way, Jez Nelson, CEO of Somethin’ Else, examines how brands can play a meaningful role in the lives of their customers when their world is moving faster than the marketing industry can keep up with.

There is a unique opportunity to rewrite the nascent rules of eCommerce to ensure that online retail and delivery systems embrace the sustainability agenda, writes Unilever’s Joe Comiskey.

Newsworks’ Vanessa Clifford dissects the latest Reuters Digital News Report – and finds some inconvenient truths along the way…

Following the Connected Consumer Conference 2015, VisualDNA’s Jon Hewson looks at how brands can turbocharge their video advertising.

AdRoll’s Michael Bertaut gives his tips on which technology companies – above all others – are worth looking out for next week.

As the Daily Mail publishes a hugely misleading attack, Raymond Snoddy argues that the public mood is being manipulated to make it hostile to the BBC in advance of vital talks with Government.

The best digital display campaigns will have engagement at the heart of them, says Tim Greatrex, founding director at Rezonence – so how can brands and planners make sure they’re getting it right?

Sue Todd, CEO of Magnetic, says the use of creativity as a competitive weapon has never been more important.