More Opinion articles

Neil Tookey on why Chris Evans’ departure from the BBC to join Virgin – on the back of the defection of BBC veteran Eddie Mair to LBC – is a coup for commercial radio.

Kicking off a new monthly series, William Hanmer-Lloyd delves into 250 years of human-focused research to question many of the core beliefs that underpin the ad industry.

From an all-female line-up causing a stir, to a surprise on-air resignation, the world of broadcasting is witnessing some interesting changes, writes Raymond Snoddy.

Despite appointing a new CEO and delivering reasonably positive results, there’s still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl’s strange decision to ditch TBWA.

Professor Byron Sharp might be less prone to talking twaddle if he were to conduct some qualitative research.

Neuroscience and marketing expert Heather Andrews reveals the creative techniques that maximise brain response and help brands produce the most effective Christmas advertising

Despite echoes of Trump and some crazy proposals, there is still a large measure of sense in Corbyn’s ideas to transform the UK’s “failing” media, writes Raymond Snoddy.

Genuine employee engagement has been proven time and again to be driven by one critical factor, writes Anna Hickey – a meaningful, purpose-driven vision.

It is critical advertisers have the right information to make the best investments, writes PwC’s Neil Duncan.

As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.