More Opinion articles

It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.

There is a move towards greater integration of planning and trading data across platforms but integration can sometimes disguise a move towards greater segregation. Where will this leave the non-publisher online display suppliers?

It’s a jargon-filled minefield and it’s about to explode – but do you understand programmatic yet? Ahead of next week’s Automated Trading Debate, we asked The Exchange Lab’s Chris Dobson to sell us the benefits…

As with all things WPP you wonder: is there more to the AppNexus deal than meets the eye?

There is much we can learn from the way the Chinese digital giants operate writes, Simon Andrews as he rounds up another week in mobile.

At this year’s IBC, broadcasters admitted that they were rubbish at innovation – but they’re doing themselves down argues Raymond Snoddy, who cites a whole host of reasons why they’re wrong.

Jason Mander, head of trends at GlobalWebIndex, looks at how TV viewing habits are changing across the globe.

Have we got millennials all wrong? Initiative’s international research director, Hanna Chalmers, showcases the findings of a new study that suggests young people are not all selfie-obsessed narcissists.

How can we develop a real understanding of where tablet devices fit into the media habits of the nation?

In trying to understand why there are hardly any digital agencies on the short-list for the IPA’s Effectiveness awards, Dominic Mills has seriously ruffled some feathers.