More Opinion articles

We’re in danger of repeating past mistakes when it comes to native ads, writes Martin Ash, senior consultant at FreshMinds.

We should think of Blue 449 and its ‘open source’ approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit…

Trinity Mirror Solutions’ new chief revenue officer, James Wildman, tells us how a heritage newsbrand should commercially evolve for a digital future.

Speaking at a Broadcasting Press Guild event, the WPP boss gave his two cents on a range of subjects – from the plight of newspapers and the future of the BBC, to Jeremy Clarkson’s fisticuffs.

With the 2015 general election looming, the Independent’s chief political columnist, Steve Richards, examines why newsbrands remain so influential.

So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.

It’s awards season and hardened judge Dominic Mills – with help from Thinkbox’s Tess Alps and 7Stars’ Jenny Biggam – shares the dos and don’ts of submitting a winning entry.

This is the year for transmedia, writes Cedar’s Kim Willis – where making an impact means giving people a deep, sensory and immersive experience.

The fact that Trinity Mirror has even entered preliminary talks to buy Richard Desmond’s title is a straw in the wind that print is far from dead, writes Raymond Snoddy.

VIDEO: Michael Bayler, head of strategy at SharpEnd: The Agency of Things, sits down with ad legend Rory Sutherland to discuss the impact of disruptive technology on brands