More Opinion articles

Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands’ Caroline Foster Kenny.

As intriguing details about the billionaire octogenarian’s latest cunning plan emerge, Raymond Snoddy examines the plot twists.

Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.

New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast’s Rich Astley.

We have entered a complicated world where advertisers’ media budgets are under intense scrutiny, writes Dominic Mills – and they better get used to it. Plus: the genius plan to hold Facebook to account.

Is it time the ad industry reviewed preconceptions about published media? Following an industry debate, our experts share their views.

Not even a long-range ballistic missile could stop the national papers from going potty over the Royal engagement news, writes Raymond Snoddy. Is it justified?

Where does viewability fit into measuring the success of ad campaigns, asks Oath’s Alex Timbs.

Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.

In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of ‘personalisation at scale’.