Richard Marks reports from the first ever asi Asia-Pacific Television Symposium and is left wondering: what’s in a name? A lot actually.
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Display advertising has always had trouble proving its business value due to the fundamental flaw of focusing almost exclusively on its “last-event” role, so how did Waitrose go about tackling this?
Dominic Mills argues that Dentsu Aegis’s acquisition of John Brown Media – undoubtedly driven by iProspect – will force more than a few agencies to think: where-the-bloody-hell does this leave us?
The appointment of John Whittingdale as Culture Secretary has been widely reported as an attack on the BBC. Let’s not be so hasty, writes Raymond Snoddy.
Regional publisher Archant is moving away from device-based strategies to focus purely on two core trading currencies: content and audience. CEO Jeff Henry shares some exclusive insights.
This week Dominic Mills looks at the dangers of only looking at life through the rose-tinted prism of social media – plus: do we need to prescribe some anti-depressants to copywriters?
The European Commission’s approach to a single digital market are laudable, but a closer examination of the blueprint may make digital businesses jumpy, writes the IAB’s Nick Stringer.
The European Commission today unveiled plans for a single market fit for the digital age. Here, Raymond Snoddy assesses the impact of removing regulatory walls – and moving from 28 markets to just one.
Mobile has changed the publishing game – so how can publishers stay ahead? By Richard Jones, CEO, EngageSciences.
AppNexus’ Nigel Gilbert looks at the driving factors behind consolidation in the ad tech space – and why things are only set to intensify from now on.