More Opinion articles

In the first of a three-part series, Total Media’s William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise

Brands should respect the consumer’s need to switch off from digital, writes Ian Reynolds, CEO at KBH On-Train Media

Dominic Mills argues that the evidence supposedly meant to demonstrate ad effectiveness is just too feeble to truly work

As Karen Bradley replaces John Whittingdale as Secretary of State for Culture Media and Sport, it’s time to act decisively on a number of key media issues, writes Raymond Snoddy

Antipathy towards holding companies and their group trading operations is growing, writes Bob Wootton

There are two fundamental problems with digital, writes Dominic Mills – but are they enough to swing the pendulum back in print’s favour?

As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.

Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media’s Richard Marks

From the recent Tory leadership race, to the Chilcot inquiry and Iraq war, newspapers still very much set the political agenda, writes Raymond Snoddy – but not always for good…

Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith’s Richard Shotton