More Opinion articles

The Weather Channel’s Ross Webster explores how brands can stay ahead of the game, come rain or shine.

Jeremy Clarkson’s move to Amazon will, in time, help reveal how much television has really changed, writes Raymond Snoddy.

Why do tech-savvy companies such as LinkedIn and Twitter require good old-fashioned editors when they could just build algorithms to do it for them? Cedar’s digital director Robin Barnes reports.

Teradata’s Mark Ash looks at how digital agencies and clients can best align their goals when it comes to utilising big data.

Silly season may be in full swing, but Dominic Mills still has a lot to say – and offers up a selection of tapas-sized stories for your delectation.

Now the FT is in the hands of one of Japan’s biggest media groups, the vital issue of the paper’s editorial independence hangs in the balance, writes Raymond Snoddy.

iProspect’s Andy Spry looks at how Instagram – the fastest growing social network of 2014 – is opening up a wealth of opportunities for advertisers.

The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope.

What is the effect of too much advertising, or poorly targeted messages, asks Route’s James Whitmore – but first, let’s try and work out how much advertising there actually is.

Client-agency relationships are still troubled by the same issues as 20 years ago, yet the angst persists, writes Dominic Mills.