More Opinion articles

VCCP Media’s Simon White wonders whether TV Sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.

For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.

With Nielsen about to release Netflix ratings estimates – against Netflix’s wishes – Research The Media’s Richard Marks gets to the heart of the controversy.

…Facebook and Google are publishers and so must take on the responsibilities that entails. By Raymond Snoddy.

The belief that artificial intelligence will solve all of our challenges is pure science fiction, argues Rob Hocknell. It’s time for planners to start trusting their faculties.

It’s time to start using marketing language in a way that it associates more closely with commercial value, discovers Dominic Mills. Plus: Why Spotify is where it’s at, and Facebook’s apology.

Will advertising spend affect the result of Australia’s Same-Sex Marriage vote? Ebiquity’s Richard Basil-Jones looks at the evidence.

For publishers, reaching for the digital-only button could in many cases turn out to be a very unfortunate error. Raymond Snoddy explains why.

Dominic Mills examines the case of the price comparison websites that killed off advertising budgets. Plus: Why Iceland’s image was stuck in the past until some tuna pornography appeared.

Adland still has huge issues and risks to be defused, but there’s every reason to finally feel optimistic, writes Bob Wootton.