More Opinion articles

It’s sad that Sam Chisholm, the man who helped create the modern Sky, never got to hear the outcome of the great corporate media battle over what was once his baby, writes Raymond Snoddy. Plus: a dip in fortunes for Netflix.

>Commercial TV’s Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here’s what needs to happen.

Even ‘dumb’ frames can be dragged in to the 21st century through the considered application of data, writes Conrad Poulson.

What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP…

In case you hadn’t noticed, the FIFA World Cup has just taken place and that means the commercial breaks have been overflowing with car ads. John Lowery rates their performances.

Sometimes there’s too much news. There’s the football, Brexiteers spinning out of the Cabinet, daring cave rescues, the Murdoch-Comcast penalty shoot-out, a heat wave, novichok and Wimbledon. And then Trump turns up…

Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew

TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.

As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn’t as generous as it looks.

Back from the Newsworks Effectiveness Summit, Raymond Snoddy digests the key take-outs – for both average humans and colourful cyprinidae.