More Opinion articles

After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.

GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.

Inconsistent PR statements translate into troubling reputations, writes John Lowery.

Attention and emotion are the forces that drive memory encoding into the brain – exploiting it could help turn the fortunes of publishers around, writes Dominic Mills. Plus: ignoring GDPR.

TAG’s Nick Stringer explains how the body is working with the Joint Committee for Web Standards in the UK to create a consistent approach to digital advertising standards across the US and UK markets.

Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.

In planning new measures that will undermine press freedom, the Labour Party is displaying a strange sense of priorities, flowing against the tide of both technology and history, writes Ray Snoddy.

There is a new and looming threat to brand safety which is possibly more insidious and longer lasting than anything we’ve seen before, writes David Brennan

Why is Meantime Brewing using advertising to say it doesn’t need to advertise, asks John Lowery.

Advertisers are slowly embracing augmented reality, writes Dominic Mills – and smart media agencies will be ready to offer consultancy, delivery and execution.