In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers’ money.
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Following 2016’s Rio Games, brands should be confident about featuring disability in advertising, writes Heather Andrew
Too many brands are starting to look like randy dogs shagging legs just to grab our attention, argues ITV’s Simon Daglish.
Thirty years ago this month the UK media industry was getting excited about the launch of the Independent – and plans for a host of other new newspapers, writes Torin Douglas
The case of Big Sam is the latest example of the power of an original, painstaking piece of journalism, writes Raymond Snoddy.
Napoleon’s Army saved many lives by only treating the more seriously wounded first. Here, Richard Shotton explains how the same principle could save millions of modern marketing pounds.
Bob Wootton investigates the rumour that one part of a holding group has told media owners to trade their way – or don’t trade with them at all.
Last week was a tumultuous one for the ad industry, writes Ebiquity’s Nick Manning – and the consequences could be monumental.
Ads for Mars products have gone bonkers. What’s going on, wonders Dominic Mills.
The likes of Google, Facebook and Twitter need to voluntarily take on the responsibilities of publishers, both commercial and editorial, or risk having it imposed upon them, writes Raymond Snoddy