The total craziness of Trump and the growing uncertainties surrounding Brexit could actually add up to the biggest boost traditional media has enjoyed in recent times, writes Raymond Snoddy.
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Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.
Publishers are under pressure to boost online revenue, yet marketers complain of wasted adspend and inefficiencies. RadiumOne’s Timmy Bankole wonders if guaranteed audiences could solve both problems.
It’s unlikely competing supermarkets will be losing any sleep over the latest Sainsbury’s campaign, writes Dominic Mills.
It’s time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
By solely focusing on viewability, we might be damaging a campaign’s chances of real success, writes Steve Doyle.
Chris Bennett explains how advertisers should navigate the increasingly mirrored offerings from social video platforms.
As P&G throws down the gauntlet and The Times goes for the jugular over digital advertising, it’s turned into a serendipitous time for some organisations, writes Dominic Mills – let’s just hope they don’t squander it.
Three years on from the launch of London Live, Raymond Snoddy analyses the current state of the market – and argues things have not been as catastrophic as many first expected.
Infectious Media’s Daniel de Sybel looks at why the next wave of programmatic innovation is likely to come from Europe.