More Opinion articles

As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.

Attitude often doesn’t precede behaviour, people lie and they can’t tell the truth even when they want to. So why on earth do we let them inform our marketing strategies, asks Will Hanmer-Lloyd.

Karmarama says the ‘customer’ is dead – too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.

As citizen newshounds crack one of the biggest stories of the year, Raymond Snoddy wonders if a new model for investigative journalism is ready to flourish.

It may put some noses out of joint, but it’s time for closer collaboration, writes Bountiful Cow’s Lucy Markham.

It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik – but some things need to change before advertisers set themselves up for success.

Yes, this is one of those columns; a selection of stuff that has caught my eye, got me irritated and made me smile. Here we go…

If Brexit negotiations continue to go badly and a solution to the Irish border issue remains elusive, what on earth will the Brexit cheerleading newspapers tell their readers, asks Ray Snoddy.

The industry likes to talk about transparency in media – but less so when it comes to media research, writes the7stars’ Helen Rose. It’s time to change that.

It’s time to take account of the mood and the moment a person is in at the other end of the ad server, writes Jacqui Wallis.