More Opinion articles

The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope.

What is the effect of too much advertising, or poorly targeted messages, asks Route’s James Whitmore – but first, let’s try and work out how much advertising there actually is.

Client-agency relationships are still troubled by the same issues as 20 years ago, yet the angst persists, writes Dominic Mills.

Watching football on TV is growing painfully expensive and surely an indication of a market that is not working, writes Raymond Snoddy.

Richard Shotton uses new research to examine students’ perception of advertising – and how an unethical image is undermining the drive to attract new recruits to the industry.

As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.

Brands are struggling their way through a disruptive period of ‘intergenerational’ change that is having a profound impact on every facet of business, writes RadiumOne’s Rupert Staines.

If you want to change behaviour, you need to demand action first and think later, writes Mindshare’s Rosie Baring.

As it celebrates its 20th anniversary, industry experts reflect on how far the online retail giant has come, how it’s impacted consumer behaviour and what we should expect going forwards.

Industry experts from Jaywing, Carat, The Work Perk and Summit react to the latest IPA Bellwether for Q2 2015.